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Scientists were shocked to see their AI break a core tenant of robotics: to=
=20
never hurt a human...




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Principal photography for Avatar began in April 2007 in Los Angeles and=20
Wellington. Cameron described the film as a hybrid with a full live-action=
=20
shoot in combination with computer-generated characters and live environmen=
ts.=20
"Ideally at the end of the day the audience has no idea which they're looki=
ng=20
at," Cameron said. The director indicated that he had already worked four=
=20
months on nonprincipal scenes for the film.[66] The live action was shot wi=
th a=20
modified version of the proprietary digital 3-D Fusion Camera System, devel=
oped=20
by Cameron and Vince Pace.[67] In January 2007, Fox had announced that 3-D=
=20
filming for Avatar would be done at 24 frames per second despite Cameron's=
=20
strong opinion that a 3-D film requires higher frame rate to make strobing =
less=20
noticeable.[68] According to Cameron, the film is composed of 60%=20
computer-generated elements and 40% live action, as well as traditional=20
miniatures.[69] Motion-capture photography lasted 31 days at the Hughes=20
Aircraft stage in Playa Vista in Los Angeles.[54][70] Live action photograp=
hy=20
began in October 2007 at Stone Street Studios in Wellington and was schedul=
ed=20
to last 31 days.[71] More than a thousand people worked on the production.[=
70]=20
In preparation of the filming sequences, all of the actors underwent=20
professional training specific to their characters such as archery, horseba=
ck=20
riding, firearm use, and hand-to-hand combat. They received language and=20
dialect training in the Na'vi language created for the film.[72] Before=20
shooting the film, Cameron also sent the cast to the Hawaiian tropical=20
rainforests[73] to get a feel for a rainforest setting before shooting on t=
he=20
soundstage.[72] During filming, Cameron made use of his virtual camera syst=
em,=20
a new way of directing motion-capture filmmaking. The system shows the acto=
rs'=20
virtual counterparts in their digital surroundings in real time, allowing t=
he=20
director to adjust and direct scenes just as if shooting live action. Accor=
ding=20
to Cameron, "It's like a big, powerful game engine. If I want to fly throug=
h=20
space, or change my perspective, I can. I can turn the whole scene into a=
=20
living miniature and go through it on a 50 to 1 scale."[74] Using conventio=
nal=20
techniques, the complete virtual world cannot be seen until the motion-capt=
ure=20
of the actors is complete. Cameron said this process does not diminish the=
=20
value or importance of acting. On the contrary, because there is no need fo=
r=20
repeated camera and lighting setups, costume fittings and make-up touch-ups=
,=20
scenes do not need to be interrupted repeatedly.[75] Cameron described the=
=20
system as a "form of pure creation where if you want to move a tree or a=20
mountain or the sky or change the time of day, you have complete control ov=
er=20
the elements".[76] Cameron gave fellow directors Steven Spielberg and Peter=
=20
Jackson a chance to test the new technology.[65] Spielberg said, "I like to=
=20
think of it as digital makeup, not augmented animation ... Motion capture=
=20
brings the director back to a kind of intimacy that actors and directors on=
ly=20
know when they're working in live theater."[75] Spielberg and George Lucas =
were=20
also able to visit the set to watch Cameron direct with the equipment.[77] =
To=20
film the shots where CGI interacts with live action, a unique camera referr=
ed=20
to as a "simulcam" was used, a merger of the 3-D fusion camera and the virt=
ual=20
camera systems. While filming live action in real time with the simulcam, t=
he=20
CGI images captured with the virtual camera or designed from scratch, are=
=20
superimposed over the live action images as in augmented reality and shown =
on a=20
small monitor, making it possible for the director to instruct the actors h=
ow=20
to relate to the virtual material in the scene.[72] Due to Cameron's person=
al=20
convictions about climate change, he allowed only plant-based (vegan) food =
to=20
be served on set.=20


A number of innovative visual effects techniques were used during productio=
n.=20
According to Cameron, work on the film had been delayed since the 1990s to=
=20
allow the techniques to reach the necessary degree of advancement to adequa=
tely=20
portray his vision of the film.[13][14] The director planned to make use of=
=20
photorealistic computer-generated characters, created using new motion capt=
ure=20
animation technologies he had been developing in the 14 months leading up t=
o=20
December 2006.[74] Innovations include a new system for lighting massive ar=
eas=20
like Pandora's jungle,[80] a motion-capture stage or "volume" six times lar=
ger=20
than any previously used, and an improved method of capturing facial=20
expressions, enabling full performance capture. To achieve the face capturi=
ng,=20
actors wore individually made skull caps fitted with a tiny camera position=
ed=20
in front of the actors' faces; the information collected about their facial=
=20
expressions and eyes is then transmitted to computers.[81] According to=20
Cameron, the method allows the filmmakers to transfer 100% of the actors'=
=20
physical performances to their digital counterparts.[82] Besides the=20
performance capture data which were transferred directly to the computers,=
=20
numerous reference cameras gave the digital artists multiple angles of each=
=20
performance.[83] A technically challenging scene was near the end of the fi=
lm=20
when the computer-generated Neytiri held the live action Jake in human form=
,=20
and attention was given to the details of the shadows and reflected light=
=20
between them.[84] The lead visual effects company was Weta Digital in=20
Wellington, at one point employing 900 people to work on the film.[85] Beca=
use=20
of the huge amount of data which needed to be stored, cataloged and availab=
le=20
for everybody involved, even on the other side of the world, a new cloud=20
computing and Digital Asset Management (DAM) system named Gaia was created =
by=20
Microsoft especially for Avatar, which allowed the crews to keep track of a=
nd=20
coordinate all stages in the digital processing.[86] To render Avatar, Weta=
=20
used a 930 m2 (10,000 sq ft) server farm making use of 4,000 Hewlett-Packar=
d=20
servers with 35,000 processor cores with 104 terabytes of RAM and three=20
petabytes of network area storage running Ubuntu Linux, Grid Engine cluster=
=20
manager, and 2 of the animation software and managers, Pixar's RenderMan an=
d=20
Pixar's Alfred queue management system.[87][88][89][90] The render farm=20
occupies the 193rd to 197th spots in the TOP500 list of the world's most=20
powerful supercomputers. A new texturing and paint software system, called=
=20
Mari, was developed by The Foundry in cooperation with Weta.[91][92] Creati=
ng=20
the Na'vi characters and the virtual world of Pandora required over a petab=
yte=20
of digital storage,[93] and each minute of the final footage for Avatar=20
occupies 17.28 gigabytes of storage.[94] It would often take the computer=
=20
several hours to render a single frame of the film.[95] To help finish=20
preparing the special effects sequences on time, a number of other companie=
s=20
were brought on board, including Industrial Light & Magic, which worked=20
alongside Weta Digital to create the battle sequences. ILM was responsible =
for=20
the visual effects for many of the film's specialized vehicles and devised =
a=20
new way to make CGI explosions.[96] Joe Letteri was the film's visual effec=
ts=20
general supervisor.[97] Music and soundtrack Main article: Avatar: Music fr=
om=20
the Motion Picture James Horner =E2=80=93 "Jake Enters His Avatar World" 0:=
32 listen to=20
a clip from the score of the 2009 film Avatar. Problems playing this file? =
See=20
media help. Composer James Horner scored the film, his third collaboration =
with=20
Cameron after Aliens and Titanic.[98] Horner recorded parts of the score wi=
th a=20
small chorus singing in the alien language Na'vi in March 2008.[99] He also=
=20
worked with Wanda Bryant, an ethnomusicologist, to create a music culture f=
or=20
the alien race.[100] The first scoring sessions were planned to take place =
in=20
early 2009.[101] During production, Horner promised Cameron that he would n=
ot=20
work on any other project except for Avatar and reportedly worked on the sc=
ore=20
from four in the morning until ten at night throughout the process. He stat=
ed=20
in an interview, "Avatar has been the most difficult film I have worked on =
and=20
the biggest job I have undertaken."[102] Horner composed the score as two=
=20
different scores merged into one. He first created a score that reflected t=
he=20
Na'vi way of sound and then combined it with a separate "traditional" score=
 to=20
drive the film.[72] British singer Leona Lewis was chosen to sing the theme=
=20
song for the film, called "I See You". An accompanying music video, directe=
d by=20
Jake Nava, premiered December 15, 2009, on MySpace.

At times, our affiliate partners reach out to the Editors at Smart People M=
ail=20
with special opportunities for our readers. The message below is one we thi=
nk=20
you should take a close, serious look at.


=E2=80=8A


Avatar is primarily an action-adventure journey of self-discovery, in the=
=20
context of imperialism, and deep ecology.[104] Cameron said his inspiration=
 was=20
"every single science fiction book I read as a kid" and that he wanted to=
=20
update the style of Edgar Rice Burroughs' John Carter series.[11] He=20
acknowledged that Avatar shares themes with the films At Play in the Fields=
 of=20
the Lord, The Emerald Forest, and Princess Mononoke, which feature clashes=
=20
between cultures and civilizations, and with Dances with Wolves, where a=20
battered soldier finds himself drawn to the culture he was initially fighti=
ng=20
against.[105][106] He also cited Hayao Miyazaki's anime films such as Princ=
ess=20
Mononoke as an influence on the ecosystem of Pandora.[106] In 2012, Cameron=
=20
filed a 45-page legal declaration that intended to "describe in great detai=
l=20
the genesis of the ideas, themes, storylines, and images that came to be=20
Avatar."[107] In addition to historical events (such as European colonizati=
on=20
of the Americas), his life experiences and several of his unproduced projec=
ts,=20
Cameron drew connections between Avatar and his previous films. He cited hi=
s=20
script and concept art for Xenogenesis, partially produced as a short film,=
 as=20
being the basis for many of the ideas and visual designs in Avatar. He stat=
ed=20
that Avatar's "concepts of a world mind, intelligence within nature, the id=
ea=20
of projecting force or consciousness using an avatar, colonization of alien=
=20
planets, greedy corporate interests backed up by military force, the story =
of a=20
seemingly weaker group prevailing over a technologically superior force, an=
d=20
the good scientist were all established and recurrent themes" from his earl=
ier=20
films including Aliens, The Abyss, Rambo: First Blood Part II, The Terminat=
or=20
and Terminator 2: Judgment Day. He specifically mentioned the "water tentac=
le"=20
in The Abyss as an example of an "avatar" that "takes on the appearance of.=
..an=20
alien life form...in order to bridge the cultural gap and build trust."[108=
]=20
Cameron also cited a number of works by other creators as "reference points=
 and=20
sources of inspiration" for Avatar. These include two of his "favorite" fil=
ms,=20
2001: A Space Odyssey, where mankind experiences an evolution after meeting=
=20
alien life, and Lawrence of Arabia, where "an outsider...encounters and=20
immerses into a foreign culture and then ultimately joins that group to fig=
ht=20
other outsiders." Cameron said he became familiar with the concept of a hum=
an=20
operating a "synthetic avatar" inside another world from George Henry Smith=
's=20
short story "In the Imagicon" and Arthur C. Clarke's novel The City and the=
=20
Stars. He said he learned of the term "avatar" by reading the cyberpunk nov=
els=20
Neuromancer by William Gibson and Islands in the Net by Bruce Sterling. The=
=20
idea of a "world mind" originated in the novel Solaris by Stanislaw Lem.=20
Cameron mentioned several other films about people interacting with "indige=
nous=20
cultures" as inspiring him, including Dances with Wolves, The Man Who Would=
 Be=20
King, The Mission, The Emerald Forest, Medicine Man, The Jungle Book and=20
FernGully. He also cited as inspiration the John Carter and Tarzan stories =
by=20
Edgar Rice Burroughs and other adventure stories by Rudyard Kipling and H.=
=20
Rider Haggard.[108] In a 2007 interview with Time magazine, Cameron was ask=
ed=20
about the meaning of the term Avatar, to which he replied, "It's an incarna=
tion=20
of one of the Hindu gods taking a flesh form. In this film what that means =
is=20
that the human technology in the future is capable of injecting a human's=
=20
intelligence into a remotely located body, a biological body."[10] Cameron =
also=20
cited the Japanese cyberpunk manga and anime Ghost in the Shell, in terms o=
f=20
how humans can remotely control, and transfer their personalities into, ali=
en=20
bodies.[109][110] For the love story between characters Jake and Neytiri,=
=20
Cameron applied a star-crossed love theme, which he said was in the traditi=
on=20
of Romeo and Juliet.[108] He acknowledged its similarity to the pairing of =
Jack=20
and Rose from his film Titanic. An interviewer stated, "Both couples come f=
rom=20
radically different cultures that are contemptuous of their relationship an=
d=20
are forced to choose sides between the competing communities."[113] Cameron=
=20
described Neytiri as his "Pocahontas," saying that his plotline followed th=
e=20
historical story of a "white outsider [who] falls in love with the chief's=
=20
daughter, who becomes his guide to the tribe and to their special bond with=
=20
nature."[108] Cameron felt that whether or not the Jake and Neytiri love st=
ory=20
would be perceived as believable partially hinged on the physical=20
attractiveness of Neytiri's alien appearance, which was developed by=20
considering her appeal to the all-male crew of artists.[114] Although Camer=
on=20
felt Jake and Neytiri do not fall in love right away, their portrayers=20
(Worthington and Saldana) felt the characters did. Cameron said the two act=
ors=20
"had a great chemistry" during filming.[113] A gray mountain in the middle =
of a=20
forest. Pandora's floating "Hallelujah Mountains" were inspired in part by =
the=20
Chinese Huangshan mountains (pictured).[115] Zhangjiajie National Forest Pa=
rk=20
For the film's floating "Hallelujah Mountains", the designers drew inspirat=
ion=20
from "many different types of mountains, but mainly the karst limestone=20
formations in China."[116] According to production designer Dylan Cole, the=
=20
fictional floating rocks were inspired by Huangshan (also known as Yellow=
=20
Mountain), Guilin, Zhangjiajie, among others around the world.[116] Cameron=
 had=20
noted the influence of the Chinese peaks on the design of the floating=20
mountains.[117] To create the interiors of the human mining colony on Pando=
ra,=20
production designers visited the Noble Clyde Boudreaux[118] oil platform in=
 the=20
Gulf of Mexico during June 2007. They photographed, measured and filmed eve=
ry=20
aspect of the platform, which was later replicated on-screen with=20
photorealistic CGI during post-production.


The first photo of the film was released on August 14, 2009,[124] and Empir=
e=20
released exclusive images from the film in its October issue.[125] Cameron,=
=20
producer Jon Landau, Zoe Saldana, Stephen Lang, and Sigourney Weaver appear=
ed=20
at a panel, moderated by Tom Rothman, at the 2009 San Diego Comic-Con on Ju=
ly=20
23. Twenty-five minutes of footage was screened[126] in Dolby 3D.[127] Weav=
er=20
and Cameron appeared at additional panels to promote the film, speaking on =
the=20
23rd[128] and 24th[129][130] respectively. James Cameron announced at the=
=20
Comic-Con Avatar Panel that August 21 will be 'Avatar Day'. On this day, th=
e=20
trailer was released in all theatrical formats. The official game trailer a=
nd=20
toy line of the film were also unveiled on this day.[131] The 129-second=20
trailer was released online on August 20, 2009.[132] The new 210-second tra=
iler=20
was premiered in theaters on October 23, 2009, then soon after premiered on=
line=20
on Yahoo! on October 29, 2009, to positive reviews.[133][134] An extended=
=20
version in IMAX 3D received overwhelmingly positive reviews.[132] The Holly=
wood=20
Reporter said that audience expectations were colored by "the [same]=20
establishment skepticism that preceded Titanic" and suggested the showing=
=20
reflected the desire for original storytelling.[135] The teaser has been am=
ong=20
the most viewed trailers in the history of film marketing, reaching the fir=
st=20
place of all trailers viewed on Apple.com with 4 million views.[136] On Oct=
ober=20
30, to celebrate the opening of the first 3-D cinema in Vietnam, Fox allowe=
d=20
Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of=20
press.[137] The three-and-a-half-minute trailer of the film premiered live =
on=20
November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium =
in=20
Arlington, Texas, on the Diamond Vision screen, one of the world's largest=
=20
video displays, and to TV audiences viewing the game on Fox. It is said to =
be=20
the largest live motion picture trailer viewing in history.[138] The Coca-C=
ola=20
Company collaborated with Fox to launch a worldwide marketing campaign to=
=20
promote the film. The highlight of the campaign was the website AVTR.com.=
=20
Specially marked bottles and cans of Coca-Cola Zero, when held in front of =
a=20
webcam, enabled users to interact with the website's 3-D features using=20
augmented reality (AR) technology.[139] The film was heavily promoted in an=
=20
episode of the Fox series Bones in the episode "The Gamer In The Grease"=20
(Season 5, Episode 9). Avatar star Joel David Moore has a recurring role on=
 the=20
program, and is seen in the episode anxiously awaiting the release of the=
=20
film.[140] A week prior to the American release, Zoe Saldana promoted the f=
ilm=20
on Adult Swim when she was interviewed by an animated Space Ghost.[141]=20
McDonald's had a promotion mentioned in television commercials in Europe ca=
lled=20
"Avatarize yourself", which encouraged people to go to the website set up b=
y=20
Oddcast, and use a photograph of themselves to change into a Na'vi.[142] Bo=
oks=20
Avatar: A Confidential Report on the Biological and Social History of Pando=
ra,=20
a 224-page book in the form of a field guide to the film's fictional settin=
g of=20
the planet of Pandora, was released by Harper Entertainment on November 24,=
=20
2009.[143] It is presented as a compilation of data collected by the humans=
=20
about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathiso=
n.=20
HarperFestival also released Wilhelm's 48-page James Cameron's Avatar: The=
=20
Reusable Scrapbook for children.[144] The Art of Avatar was released on=20
November 30, 2009, by Abrams Books. The book features detailed production=
=20
artwork from the film, including production sketches, illustrations by Lisa=
=20
Fitzpatrick, and film stills. Producer Jon Landau wrote the foreword, Camer=
on=20
wrote the epilogue, and director Peter Jackson wrote the preface.[145] In=
=20
October 2010, Abrams Books also released The Making of Avatar, a 272-page b=
ook=20
that detailed the film's production process and contains over 500 color=20
photographs and illustrations.[146] In a 2009 interview, Cameron said that =
he=20
planned to write a novel version of Avatar after the film was released.[147=
] In=20
February 2010, producer Jon Landau stated that Cameron plans a prequel nove=
l=20
for Avatar that will "lead up to telling the story of the movie, but it wou=
ld=20
go into much more depth about all the stories that we didn't have time to d=
eal=20
with", saying that "Jim wants to write a novel that is a big, epic story th=
at=20
fills in a lot of things".[148] In August 2013 it was announced that Camero=
n=20
hired Steven Gould to pen four standalone novels to expand the Avatar=20
universe.[149] ance Post released a special limited edition stamp based on=
=20
Avatar, coinciding with the film's worldwide release.


 A few weeks ago, an experiment went wrong=20
<https://www.bropom.com/TM0577/sterlingwhg@gmail.com/044SPM/B/OXDK3> at the=
=20
Alignment Research Center...=20

 <https://www.bropom.com/TM0577/sterlingwhg@gmail.com/044SPM/B/OXDK3>=20

 Scientists were shocked to see their AI break a core tenant of robotics: t=
o=20
never hurt a human.

 But I want to warn you now...

What you're about to see=20
<https://www.bropom.com/TM0577/sterlingwhg@gmail.com/044SPM/B/OXDK3> won't =
just=20
change the way you look at AI...

 It will change the way you use Facebook, Google, and Amazon...

 It will change the way you use email and text messages...

And in as little as 3 months from today...

It will completely change the way you look at your money =E2=80=93 and how =
to grow it.

Click here for the full details on this lab accident.=20
<https://www.bropom.com/TM0577/sterlingwhg@gmail.com/044SPM/B/OXDK3>

 Sincerely,=20



 Shah Gilani
 Chief Investment Strategist, Manward Press=20

Initial screening Avatar premiered in London on December 10, 2009, and was=
=20
released theatrically worldwide from December 16 to 18.[156] The film was=
=20
originally set for release on May 22, 2009, during filming[157] but was pus=
hed=20
back to allow more post-production time (the last shots were delivered in=
=20
November)[80] and give more time for theaters worldwide to install 3D=20
projectors.[158] Cameron stated that the film's aspect ratio would be 1.78:=
1=20
for 3D screenings and that a 2.39:1 image would be extracted for 2D=20
screenings.[159][160] However, a 3D 2.39:1 extract was approved for use wit=
h=20
constant-image-height screens (i.e., screens that increase in width to disp=
lay=20
2.39:1 films).[161] During a 3D preview showing in Germany on December 16, =
the=20
movie's DRM "protection" system malfunctioned, and some copies delivered=20
weren=E2=80=99t watched at all in the theaters. The problems were fixed in =
time for the=20
public premiere.[162] Avatar was released in a total of 3,457 theaters in t=
he=20
US, of which 2,032 theaters showed it in 3D. In total, 90% of all advance=
=20
ticket sales for Avatar were for 3D screenings.[163] Internationally, Avata=
r=20
opened on a total of 14,604 screens in 106 territories, of which 3,671 were=
=20
showing the film in 3D (producing 56% of the first weekend gross).[164][165=
]=20
The film was simultaneously presented in IMAX 3D format, opening in 178=20
theaters in the United States on December 18. The international IMAX releas=
e=20
included 58 theaters beginning on December 16, and 25 more theaters were to=
 be=20
added in the coming weeks.[166] The IMAX release was the company's widest t=
o=20
date, a total of 261 theaters worldwide. The previous IMAX record opening w=
as=20
Harry Potter and the Half-Blood Prince, which opened in 161 IMAX theaters i=
n=20
the US, and about 70 international.[167] 20th Century Fox Korea adapted and=
=20
later released Avatar in 4D version, which included "moving seats, smells o=
f=20
explosives, sprinkling water, laser lights and wind".[20] Post-original rel=
ease=20
In July 2010, Cameron confirmed that there would be an extended theatrical=
=20
rerelease of the film on August 27, 2010, exclusively in 3D theaters and IM=
AX=20
3D.[168] Avatar: Special Edition includes an additional nine minutes of=20
footage, all of which is CG,[169] including an extension of the sex scene[1=
70]=20
and various other scenes that were cut from the original theatrical film.[1=
69]=20
This extended re-release resulted in the film's run time approaching the=20
then-current IMAX platter maximum of 170 minutes, thereby leaving less time=
 for=20
the end credits. Cameron stated that the nine minutes of added scenes cost =
more=20
than $1 million a minute to produce and finish.[171] During its 12-week=20
re-release, Avatar: Special Edition grossed an additional $10.74 million in=
=20
North America and $22.46 million overseas for a worldwide total of $33.2=20
million.[5] The film was later re-released in China in March 2021, allowing=
 it=20
to surpass Avengers: Endgame to become the highest-grossing film of all=20
time.[24] Avatar was re-released in theaters on September 23, 2022, by Walt=
=20
Disney Studios Motion Pictures for a limited two week engagement, with the =
film=20
being remastered in 4K high-dynamic range, with select scenes at a high fra=
me=20
rate of 48-frames-per-second.[172] The reissue was prior to the December 20=
22=20
premiere of its sequel, Avatar: The Way of Water.[173] Prior to this, Camer=
on=20
previously teased a re-release of the film back in 2017 when promoting the=
=20
Dolby Cinema re-release of Titanic, stating that there were plans in the wo=
rks=20
to remaster the film with Dolby Vision and re-release it in Dolby Cinema.


Home media 20th Century Fox Home Entertainment released the film on DVD and=
=20
Blu-ray in the US on April 22, 2010,[175] and in the UK on April 26.[176] T=
he=20
US release was not on a Tuesday as is the norm, but was done to coincide wi=
th=20
Earth Day.[177] The first DVD and Blu-ray release does not contain any=20
supplemental features other than the theatrical film and the disc menu in f=
avor=20
of and to make space for optimal picture and sound. The release also preser=
ves=20
the film's native 1.78:1 (16:9) format as Cameron felt that was the best fo=
rmat=20
to watch the film.[178] The Blu-ray disc contains DRM (BD+ 5) which some=20
Blu-ray players might not support without a firmware update.[179][180] Avat=
ar=20
set a first-day launch record in the U.S. for Blu-ray sales at 1.5 million=
=20
units sold, breaking the record previously held by The Dark Knight (600,000=
=20
units sold). First-day DVD and Blu-ray sales combined were over four millio=
n=20
units sold.[181] In its first four days of release, sales of Avatar on Blu-=
ray=20
reached 2.7 million in the United States and Canada =E2=80=93 overtaking Th=
e Dark=20
Knight to become the best ever selling Blu-ray release in the region.[182][=
183]=20
The release later broke the Blu-ray sales record in the UK the following=20
week.[184] In its first three weeks of release, the film sold a total of 19=
.7=20
million DVD and Blu-ray discs combined, a new record for sales in that=20
period.[185] As of July 18, 2012, DVD sales (not including Blu-ray) totaled=
=20
over 10.5 million units sold with $190,806,055 in revenue.[186] Avatar reta=
ined=20
its record as the top-selling Blu-ray in the US market until January 2015, =
when=20
it was surpassed by Disney's Frozen.[187] The Avatar three-disc Extended=20
Collector's Edition on DVD and Blu-ray was released on November 16, 2010. T=
hree=20
different versions of the film are present on the discs: the original=20
theatrical cut (162 minutes), the special edition cut (170 minutes), and a=
=20
collector's extended cut (178 minutes). The DVD set spreads the film across=
 two=20
discs, while the Blu-ray set presents it on a single disc.[188] The collect=
or's=20
extended cut contains 8 more minutes of footage, thus making it 16 minutes=
=20
longer than the original theatrical cut. Cameron mentioned, "you can sit do=
wn,=20
and in a continuous screening of the film, watch it with the Earth opening"=
. He=20
stated the "Earth opening" is an additional 4+1=E2=81=842 minutes of scenes=
 that were=20
in the film for much of its production but were ultimately cut before the=
=20
film's theatrical release.[189] The release also includes an additional 45=
=20
minutes of deleted scenes and other extras.[188] Cameron initially stated t=
hat=20
Avatar would be released in 3D around November 2010, but the studio issued =
a=20
correction: "3-D is in the conceptual stage and Avatar will not be out on 3=
D=20
Blu-ray in November."[190] In May 2010, Fox stated that the 3D version woul=
d be=20
released some time in 2011.[185] It was later revealed that Fox had given=
=20
Panasonic an exclusive license for the 3D Blu-ray version and only with the=
=20
purchase of a Panasonic 3DTV. The length of Panasonic's exclusivity period =
is=20
stated to last until February 2012.[191] On October 2010, Cameron stated th=
at=20
the standalone 3D Blu-ray would be the final version of the film's home rel=
ease=20
and that it was "maybe one, two years out".[192] On Christmas Eve 2010, Ava=
tar=20
had its 3D television world premiere on Sky.[193][194][195] On August 13, 2=
012,=20
Cameron announced on Facebook that Avatar would be released globally on Blu=
-ray=20
3D.[196] The Blu-ray 3D version was finally released on October 16, 2012.[1=
97]=20
Reception Critical response On review aggregator Rotten Tomatoes, 82% of 31=
9=20
reviews are positive, and the average rating is 7.4/10. The site's consensu=
s=20
reads, "It might be more impressive on a technical level than as a piece of=
=20
storytelling, but Avatar reaffirms James Cameron's singular gift for=20
imaginative, absorbing filmmaking."[198] On Metacritic =E2=80=94 which assi=
gns a=20
weighted mean score =E2=80=94 the film has a score of 83 out of 100 based o=
n 35=20
critics, indicating "universal acclaim".[199] Audiences polled by CinemaSco=
re=20
gave the film an average grade of "A" on an A+ to F scale. Every demographi=
c=20
surveyed was reported to give this rating. These polls also indicated that =
the=20
main draw of the film was its use of 3D.[200] Roger Ebert of the Chicago=20
Sun-Times called the film "extraordinary" and gave it four stars out of fou=
r.=20
"Watching Avatar, I felt sort of the same as when I saw Star Wars in 1977,"=
 he=20
said, adding that like Star Wars and The Lord of the Rings: The Fellowship =
of=20
the Ring, the film "employs a new generation of special effects" and it "is=
 not=20
simply a sensational entertainment, although it is that. It's a technical=
=20
breakthrough. It has a flat-out Green and anti-war message".[201] A. O. Sco=
tt=20
of At The Movies also compared his viewing of the film to the first time he=
=20
viewed Star Wars and he said "although the script is a little bit ... obvio=
us,"=20
it was "part of what made it work".[202][203] Todd McCarthy of Variety prai=
sed=20
the film, saying "The King of the World sets his sights on creating another=
=20
world entirely in Avatar, and it's very much a place worth visiting."[204] =
Kirk=20
Honeycutt of The Hollywood Reporter gave the film a positive review. "The=
=20
screen is alive with more action and the soundtrack pops with more robust m=
usic=20
than any dozen sci-fi shoot-'em-ups you care to mention," he stated.[205] P=
eter=20
Travers of Rolling Stone awarded Avatar a three-and-a-half out of four star=
=20
rating and wrote in his print review "It extends the possibilities of what=
=20
movies can do. Cameron's talent may just be as big as his dreams."[206] Ric=
hard=20
Corliss of Time magazine thought that the film was "the most vivid and=20
convincing creation of a fantasy world ever seen in the history of moving=
=20
pictures."[207] Kenneth Turan of the Los Angeles Times thought the film has=
=20
"powerful" visual accomplishments but "flat dialogue" and "obvious=20
characterization".[208] James Berardinelli of ReelViews praised the film an=
d=20
its story, giving it four out of four stars; he wrote "In 3-D, it's immersi=
ve =E2=80=93=20
but the traditional film elements =E2=80=93 story, character, editing, them=
e, emotional=20
resonance, etc. =E2=80=93 are presented with sufficient expertise to make e=
ven the 2-D=20
version an engrossing 2+1=E2=81=842-hour experience."[209] Avatar's underly=
ing social=20
and political themes attracted attention. Armond White of the New York Pres=
s=20
wrote that Cameron used "villainous American characters" to "misrepresent=
=20
facets of militarism, capitalism, and imperialism".[210][211] Russell D. Mo=
ore=20
of The Christian Post concluded that "propaganda exists in the film" and st=
ated=20
"If you can get a theater full of people in Kentucky to stand and applaud t=
he=20
defeat of their country in war, then you've got some amazing special=20
effects."[212] Adam Cohen of The New York Times was more positive about the=
=20
film, calling its anti-imperialist message "a 22nd-century version of the=
=20
American colonists vs. the British, India vs. the Raj, or Latin America vs.=
=20
United Fruit".[213] Ross Douthat of The New York Times opined that the film=
 is=20
"Cameron's long apologia for pantheism [...] Hollywood's religion of choice=
 for=20
a generation now",[214] while Saritha Prabhu of The Tennessean called the f=
ilm=20
a "misportrayal of pantheism and Eastern spirituality in general",[215] and=
=20
Maxim Osipov of The Hindustan Times, on the contrary, commended the film's=
=20
message for its overall consistency with the teachings of Hinduism in the=
=20
Bhagavad Gita.[216] Annalee Newitz of io9 concluded that Avatar is another =
film=20
that has the recurring "fantasy about race" whereby "some white guy" become=
s=20
the "most awesome" member of a non-white culture.[217] Michael Phillips of =
the=20
Chicago Tribune called Avatar "the season's ideological Rorschach blot",[21=
8]=20
while Miranda Devine of The Sydney Morning Herald thought that "It [was]=20
impossible to watch Avatar without being banged over the head with the=20
director's ideological hammer."[219] Nidesh Lawtoo believed that an essenti=
al,=20
yet less visible social theme that contributed to Avatar's success concerns=
=20
contemporary fascinations with virtual avatars and "the transition from the=
=20
world of reality to that of virtual reality".[220] Critics and audiences ha=
ve=20
cited similarities with other films, literature or media, describing the=20
perceived connections in ways ranging from simple "borrowing" to outright=
=20
plagiarism. Ty Burr of The Boston Globe called it "the same movie" as Dance=
s=20
with Wolves.[221] Like Dances with Wolves, Avatar has been characterized as=
=20
being a "white savior" movie, in which a "backwards" native people is impot=
ent=20
without the leadership of a member of the invading white culture.[222][223]=
=20
Parallels to the concept and use of an avatar are in Poul Anderson's 1957=
=20
novelette "Call Me Joe", in which a paralyzed man uses his mind from orbit =
to=20
control an artificial body on Jupiter.[224][225] Cinema audiences in Russia=
=20
have noted that Avatar has elements in common with the 1960s Noon Universe=
=20
novels by Arkady and Boris Strugatsky, which are set in the 22nd century on=
 a=20
forested world called Pandora with a sentient indigenous species called the=
=20
Nave.[226] Various reviews have compared Avatar to the films FernGully: The=
=20
Last Rainforest,[227][228] Pocahontas[229] and The Last Samurai.[230] NPR's=
=20
Morning Edition has compared the film to a montage of tropes, with one=20
commentator stating that Avatar was made by "mixing a bunch of film scripts=
 in=20
a blender".[231] Gary Westfahl wrote that "the science fiction story that m=
ost=20
closely resembles Avatar has to be Ursula Le Guin's novella The Word for Wo=
rld=20
Is Forest (1972), another epic about a benevolent race of alien beings who=
=20
happily inhabit dense forests while living in harmony with nature until the=
y=20
are attacked and slaughtered by invading human soldiers who believe that th=
e=20
only good gook is a dead gook".[225] The science fiction writer and editor=
=20
Gardner Dozois said that along with the Anderson and Le Guin stories, the=
=20
"mash-up" included Alan Dean Foster's 1975 novel, Midworld.[232] Some sourc=
es=20
saw similarities to the artwork of Roger Dean, which features fantastic ima=
ges=20
of dragons and floating rock formations.[233][234] In 2013, Dean sued Camer=
on=20
and Fox, claiming that Pandora was inspired by 14 of his images. Dean sough=
t=20
damages of $50m.[235] Dean's case was dismissed in 2014, and The Hollywood=
=20
Reporter noted that Cameron had won multiple Avatar idea theft cases.[236]=
=20
Avatar received compliments from filmmakers, with Steven Spielberg praising=
 it=20
as "the most evocative and amazing science-fiction movie since Star Wars" a=
nd=20
others calling it "audacious and awe inspiring", "master class", and=20
"brilliant". Noted art director-turned-filmmaker Roger Christian is also a=
=20
noted fan of the film.[237] On the other hand, Duncan Jones said: "It's not=
 in=20
my top three James Cameron films. ... [A]t what point in the film did you h=
ave=20
any doubt what was going to happen next?".[238] For French filmmaker Luc=20
Besson, Avatar opened the doors for him to now create an adaptation of the=
=20
graphic novel series Val=C3=A9rian and Laureline that technologically suppo=
rts the=20
scope of its source material, with Besson even throwing his original script=
 in=20
the trash and redoing it after seeing the film.[239] TIME ranked Avatar num=
ber=20
3 in their list of "The 10 Greatest Movies of the Millennium (Thus Far)"[24=
0]=20
also earning it a spot on the magazine's All-Time 100 list,[241] and IGN li=
sted=20
Avatar as number 22 on their list of the top 25 Sci-Fi movies of all time.=
=20



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 <https://smartpeoplemail.com/>=20


 After the film's release and unusually strong box office performance over =
its=20
first two weeks, it was debated as the one film capable of surpassing Titan=
ic's=20
worldwide gross, and its continued strength perplexed box office analysts.[=
294]=20
Other films in recent years had been cited as contenders for surpassing=20
Titanic, such as 2008's The Dark Knight,[295] but Avatar was considered the=
=20
first film with a genuine chance to do so, and its numbers being aided by=
=20
higher ticket prices for 3D screenings[294] did not fully explain its succe=
ss=20
to box office analysts. "Most films are considered to be healthy if they ma=
nage=20
anything less than a 50% drop from their first weekend to their second. Dip=
ping=20
just 11% from the first to the third is unheard of," said Paul Dergarabedia=
n,=20
president of box-office analysis for Hollywood.com. "This is just=20
unprecedented. I had to do a double take. I thought it was a=20
miscalculation."[296] Analysts predicted second place for the film's worldw=
ide=20
gross, but most were uncertain about it surpassing Titanic because "Today's=
=20
films flame out much faster than they did when Titanic was released."[296]=
=20
Brandon Gray, president of Box Office Mojo, believed in the film's chances =
of=20
becoming the highest-grossing film of all time, though he also believed it =
was=20
too early to surmise because it had only played during the holidays. He sai=
d,=20
"While Avatar may beat Titanic's record, it will be tough, and the film is=
=20
unlikely to surpass Titanic in attendance. Ticket prices were about $3 chea=
per=20
in the late 1990s."[296] Cameron said he did not think it was realistic to =
"try=20
to topple Titanic off its perch" because it "just struck some kind of chord=
"=20
and there had been other good films in recent years.[297] He changed his=20
prediction by mid-January. "It's gonna happen. It's just a matter of time,"=
 he=20
said.[298] You've got to compete head on with these other epic works of fan=
tasy=20
and fiction, the Tolkiens and the Star Wars and the Star Treks. People want=
 a=20
persistent alternate reality to invest themselves in and they want the deta=
il=20
that makes it rich and worth their time. They want to live somewhere else. =
Like=20
Pandora. James Cameron on the success of Avatar[299] Although analysts have=
=20
been unable to agree that Avatar's success is attributable to one primary=
=20
factor, several explanations have been advanced. First, January is historic=
ally=20
"the dumping ground for the year's weakest films", and this also applied to=
=20
2010.[300] Cameron himself said he decided to open the film in December so =
that=20
it would have less competition from then to January.[287] Titanic capitaliz=
ed=20
on the same January predictability, and earned most of its gross in 1998.[3=
00]=20
Additionally, Avatar established itself as a "must-see" event. Gray said, "=
At=20
this point, people who are going to see Avatar are going to see Avatar and=
=20
would even if the slate was strong."[300] Marketing the film as a "novelty=
=20
factor" also helped. Fox positioned the film as a cinematic event that shou=
ld=20
be seen in the theaters. "It's really hard to sell the idea that you can ha=
ve=20
the same experience at home," stated David Mumpower, an analyst at=20
BoxOfficeProphets.com.[300] The "Oscar buzz" surrounding the film and=20
international viewings helped. "Two-thirds of Titanic's haul was earned=20
overseas, and Avatar [tracked] similarly ...Avatar opened in 106 markets=20
globally and was No. 1 in all of them", and the markets "such as Russia, wh=
ere=20
Titanic saw modest receipts in 1997 and 1998, are white-hot today" with "mo=
re=20
screens and moviegoers" than before.[300] According to Variety, films in 3D=
=20
accumulated $1.3 billion in 2009, "a threefold increase over 2008 and more =
than=20
10% of the total 2009 box-office gross". The increased ticket price =E2=80=
=93 an=20
average of $2 to $3 per ticket in most markets =E2=80=93 helped the film.[3=
00]=20
Likewise, Entertainment Weekly attributed the film's success to 3D glasses =
but=20
also to its "astronomic word-of-mouth". Not only do some theaters charge up=
 to=20
$18.50 for IMAX tickets, but "the buzz" created by the new technology was t=
he=20
possible cause for sold-out screenings.[301] Gray said Avatar having no bas=
is=20
in previously established material makes its performance remarkable and eve=
n=20
more impressive. "The movie might be derivative of many movies in its story=
 and=20
themes," he said, "but it had no direct antecedent like the other top-gross=
ing=20
films: Titanic (historical events), the Star Wars movies (an established fi=
lm=20
franchise), or The Lord of the Rings (literature). It was a tougher sell=20
..."[300] The Hollywood Reporter estimated that after a combined production=
 and=20
promotion cost of between $387=E2=80=93437 million, the film turned a net p=
rofit of=20
$1.2 billion.
------=_Part_8416402_930334235.1708174599248
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ox;"><td style=3D"box-sizing: border-box;"><table class=3D"row-content stac=
k" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
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-table-rspace: 0; background-color: #fff; border-radius: 0; color: #000; wi=
dth: 600px; margin: 0 auto;" width=3D"600" bgcolor=3D"#fff"><tbody style=3D=
"box-sizing: border-box;"><tr style=3D"box-sizing: border-box;"><td class=
=3D"column column-1" width=3D"100%" style=3D"box-sizing: border-box; mso-ta=
ble-lspace: 0; mso-table-rspace: 0; font-weight: 400; text-align: left; pad=
ding-bottom: 1px; padding-top: 2px; vertical-align: top; border-top: 0; bor=
der-right: 0; border-bottom: 0; border-left: 0;" align=3D"left" valign=3D"t=
op"><table class=3D"html_block block-1" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"box-sizing: bor=
der-box; mso-table-lspace: 0; mso-table-rspace: 0;"><tr style=3D"box-sizing=
: border-box;"><td class=3D"pad" style=3D"box-sizing: border-box;"><div sty=
le=3D"box-sizing: border-box; font-family: Arial,Helvetica Neue,Helvetica,s=
ans-serif; text-align: center;" align=3D"center"><div style=3D"box-sizing: =
border-box; display: none; width: 0px; max-height: 0px; overflow: hidden; m=
so-hide: all; height: 0; font-size: 0; max-height: 0; line-height: 0; margi=
n: 0;">Principal photography for Avatar began in April 2007 in Los Angeles =
and Wellington. Cameron described the film as a hybrid with a full live-act=
ion shoot in combination with computer-generated characters and live enviro=
nments. "Ideally at the end of the day the audience has no idea which they'=
re looking at," Cameron said. The director indicated that he had already wo=
rked four months on nonprincipal scenes for the film.[66] The live action w=
as shot with a modified version of the proprietary digital 3-D Fusion Camer=
a System, developed by Cameron and Vince Pace.[67] In January 2007, Fox had=
 announced that 3-D filming for Avatar would be done at 24 frames per secon=
d despite Cameron's strong opinion that a 3-D film requires higher frame ra=
te to make strobing less noticeable.[68] According to Cameron, the film is =
composed of 60% computer-generated elements and 40% live action, as well as=
 traditional miniatures.[69] Motion-capture photography lasted 31 days at t=
he Hughes Aircraft stage in Playa Vista in Los Angeles.[54][70] Live action=
 photography began in October 2007 at Stone Street Studios in Wellington an=
d was scheduled to last 31 days.[71] More than a thousand people worked on =
the production.[70] In preparation of the filming sequences, all of the act=
ors underwent professional training specific to their characters such as ar=
chery, horseback riding, firearm use, and hand-to-hand combat. They receive=
d language and dialect training in the Na'vi language created for the film.=
[72] Before shooting the film, Cameron also sent the cast to the Hawaiian t=
ropical rainforests[73] to get a feel for a rainforest setting before shoot=
ing on the soundstage.[72] During filming, Cameron made use of his virtual =
camera system, a new way of directing motion-capture filmmaking. The system=
 shows the actors' virtual counterparts in their digital surroundings in re=
al time, allowing the director to adjust and direct scenes just as if shoot=
ing live action. According to Cameron, "It's like a big, powerful game engi=
ne. If I want to fly through space, or change my perspective, I can. I can =
turn the whole scene into a living miniature and go through it on a 50 to 1=
 scale."[74] Using conventional techniques, the complete virtual world cann=
ot be seen until the motion-capture of the actors is complete. Cameron said=
 this process does not diminish the value or importance of acting. On the c=
ontrary, because there is no need for repeated camera and lighting setups, =
costume fittings and make-up touch-ups, scenes do not need to be interrupte=
d repeatedly.[75] Cameron described the system as a "form of pure creation =
where if you want to move a tree or a mountain or the sky or change the tim=
e of day, you have complete control over the elements".[76] Cameron gave fe=
llow directors Steven Spielberg and Peter Jackson a chance to test the new =
technology.[65] Spielberg said, "I like to think of it as digital makeup, n=
ot augmented animation ... Motion capture brings the director back to a kin=
d of intimacy that actors and directors only know when they're working in l=
ive theater."[75] Spielberg and George Lucas were also able to visit the se=
t to watch Cameron direct with the equipment.[77] To film the shots where C=
GI interacts with live action, a unique camera referred to as a "simulcam" =
was used, a merger of the 3-D fusion camera and the virtual camera systems.=
 While filming live action in real time with the simulcam, the CGI images c=
aptured with the virtual camera or designed from scratch, are superimposed =
over the live action images as in augmented reality and shown on a small mo=
nitor, making it possible for the director to instruct the actors how to re=
late to the virtual material in the scene.[72] Due to Cameron's personal co=
nvictions about climate change, he allowed only plant-based (vegan) food to=
 be served on set. </div></div></td></tr> </table></td></tr></tbody></table=
></td></tr></tbody></table><table class=3D"row row-4" align=3D"center" widt=
h=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present=
ation" style=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-rspa=
ce: 0; background-size: auto;"><tbody style=3D"box-sizing: border-box;"><tr=
 style=3D"box-sizing: border-box;"><td style=3D"box-sizing: border-box;"><t=
able class=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"box-sizing: border-=
box; mso-table-lspace: 0; mso-table-rspace: 0; background-color: #fff; back=
ground-size: auto; color: #000; width: 600px; margin: 0 auto;" width=3D"600=
" bgcolor=3D"#fff"><tbody style=3D"box-sizing: border-box;"><tr style=3D"bo=
x-sizing: border-box;"><td class=3D"column column-1" width=3D"100%" style=
=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; font-=
weight: 400; text-align: left; padding-bottom: 1px; padding-top: 2px; verti=
cal-align: top; border-top: 0; border-right: 0; border-bottom: 0; border-le=
ft: 0;" align=3D"left" valign=3D"top"><table class=3D"html_block block-1" w=
idth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres=
entation" style=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-r=
space: 0;"><tr style=3D"box-sizing: border-box;"><td class=3D"pad" style=3D=
"box-sizing: border-box;"><div style=3D"box-sizing: border-box; font-family=
: Arial,Helvetica Neue,Helvetica,sans-serif; text-align: center;" align=3D"=
center"><div style=3D"box-sizing: border-box; display: none; width: 0px; ma=
x-height: 0px; overflow: hidden; mso-hide: all; height: 0; font-size: 0; ma=
x-height: 0; line-height: 0; margin: 0;">A number of innovative visual effe=
cts techniques were used during production. According to Cameron, work on t=
he film had been delayed since the 1990s to allow the techniques to reach t=
he necessary degree of advancement to adequately portray his vision of the =
film.[13][14] The director planned to make use of photorealistic computer-g=
enerated characters, created using new motion capture animation technologie=
s he had been developing in the 14 months leading up to December 2006.[74] =
Innovations include a new system for lighting massive areas like Pandora's =
jungle,[80] a motion-capture stage or "volume" six times larger than any pr=
eviously used, and an improved method of capturing facial expressions, enab=
ling full performance capture. To achieve the face capturing, actors wore i=
ndividually made skull caps fitted with a tiny camera positioned in front o=
f the actors' faces; the information collected about their facial expressio=
ns and eyes is then transmitted to computers.[81] According to Cameron, the=
 method allows the filmmakers to transfer 100% of the actors' physical perf=
ormances to their digital counterparts.[82] Besides the performance capture=
 data which were transferred directly to the computers, numerous reference =
cameras gave the digital artists multiple angles of each performance.[83] A=
 technically challenging scene was near the end of the film when the comput=
er-generated Neytiri held the live action Jake in human form, and attention=
 was given to the details of the shadows and reflected light between them.[=
84] The lead visual effects company was Weta Digital in Wellington, at one =
point employing 900 people to work on the film.[85] Because of the huge amo=
unt of data which needed to be stored, cataloged and available for everybod=
y involved, even on the other side of the world, a new cloud computing and =
Digital Asset Management (DAM) system named Gaia was created by Microsoft e=
specially for Avatar, which allowed the crews to keep track of and coordina=
te all stages in the digital processing.[86] To render Avatar, Weta used a =
930 m2 (10,000 sq ft) server farm making use of 4,000 Hewlett-Packard serve=
rs with 35,000 processor cores with 104 terabytes of RAM and three petabyte=
s of network area storage running Ubuntu Linux, Grid Engine cluster manager=
, and 2 of the animation software and managers, Pixar's RenderMan and Pixar=
's Alfred queue management system.[87][88][89][90] The render farm occupies=
 the 193rd to 197th spots in the TOP500 list of the world's most powerful s=
upercomputers. A new texturing and paint software system, called Mari, was =
developed by The Foundry in cooperation with Weta.[91][92] Creating the Na'=
vi characters and the virtual world of Pandora required over a petabyte of =
digital storage,[93] and each minute of the final footage for Avatar occupi=
es 17.28 gigabytes of storage.[94] It would often take the computer several=
 hours to render a single frame of the film.[95] To help finish preparing t=
he special effects sequences on time, a number of other companies were brou=
ght on board, including Industrial Light & Magic, which worked alongside We=
ta Digital to create the battle sequences. ILM was responsible for the visu=
al effects for many of the film's specialized vehicles and devised a new wa=
y to make CGI explosions.[96] Joe Letteri was the film's visual effects gen=
eral supervisor.[97] Music and soundtrack Main article: Avatar: Music from =
the Motion Picture James Horner =E2=80=93 "Jake Enters His Avatar World" 0:=
32 listen to a clip from the score of the 2009 film Avatar. Problems playin=
g this file? See media help. Composer James Horner scored the film, his thi=
rd collaboration with Cameron after Aliens and Titanic.[98] Horner recorded=
 parts of the score with a small chorus singing in the alien language Na'vi=
 in March 2008.[99] He also worked with Wanda Bryant, an ethnomusicologist,=
 to create a music culture for the alien race.[100] The first scoring sessi=
ons were planned to take place in early 2009.[101] During production, Horne=
r promised Cameron that he would not work on any other project except for A=
vatar and reportedly worked on the score from four in the morning until ten=
 at night throughout the process. He stated in an interview, "Avatar has be=
en the most difficult film I have worked on and the biggest job I have unde=
rtaken."[102] Horner composed the score as two different scores merged into=
 one. He first created a score that reflected the Na'vi way of sound and th=
en combined it with a separate "traditional" score to drive the film.[72] B=
ritish singer Leona Lewis was chosen to sing the theme song for the film, c=
alled "I See You". An accompanying music video, directed by Jake Nava, prem=
iered December 15, 2009, on MySpace. </div></div></td></tr></table><table c=
lass=3D"text_block block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" role=3D"presentation" style=3D"box-sizing: border-box; mso=
-table-lspace: 0; mso-table-rspace: 0; word-break: break-word;"><tr style=
=3D"box-sizing: border-box;"><td class=3D"pad" style=3D"box-sizing: border-=
box; padding-bottom: 7px; padding-left: 2px; padding-right: 2px; padding-to=
p: 2px;"><div style=3D"box-sizing: border-box; font-family: Tahoma,Verdana,=
sans-serif;"><div class style=3D"box-sizing: border-box; font-size: 12px; f=
ont-family: Roboto,Tahoma,Verdana,Segoe,sans-serif; mso-line-height-alt: 14=
.399999999999999px; color: #7da496; line-height: 1.2;"><p style=3D"box-sizi=
ng: border-box; line-height: inherit; margin: 0; font-size: 12px; text-alig=
n: center; mso-line-height-alt: 14.399999999999999px;">At times, our affili=
ate partners reach out to the Editors at&nbsp;<strong style=3D"box-sizing: =
border-box;">Smart People Mail</strong>&nbsp;with special opportunities for=
 our readers. The message below is one we think you should take a close, se=
rious look at.</p></div></div></td></tr></table> <table class=3D"divider_bl=
ock block-3" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" role=3D"presentation" style=3D"box-sizing: border-box; mso-table-lspace: =
0; mso-table-rspace: 0;"><tr style=3D"box-sizing: border-box;"><td class=3D=
"pad" style=3D"box-sizing: border-box; padding-bottom: 5px; padding-left: 1=
px; padding-right: 1px; padding-top: 5px;"><div class=3D"alignment" align=
=3D"center" style=3D"box-sizing: border-box;"><table border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"100%" style=3D"bo=
x-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0;"><tr style=
=3D"box-sizing: border-box;"><td class=3D"divider_inner" style=3D"box-sizin=
g: border-box; font-size: 1px; line-height: 1px; border-top: 1px solid #000=
;"><span style=3D"box-sizing: border-box;">&#8202;</span></td></tr></table>=
</div></td></tr></table></td></tr></tbody></table></td></tr></tbody></table=
><table class=3D"row row-5" align=3D"center" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"box-sizing=
: border-box; mso-table-lspace: 0; mso-table-rspace: 0;"><tbody style=3D"bo=
x-sizing: border-box;"><tr style=3D"box-sizing: border-box;"><td style=3D"b=
ox-sizing: border-box;"><table class=3D"row-content stack" align=3D"center"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; bac=
kground-color: #fff; border-radius: 0; color: #000; width: 600px; margin: 0=
 auto;" width=3D"600" bgcolor=3D"#fff"><tbody style=3D"box-sizing: border-b=
ox;"><tr style=3D"box-sizing: border-box;"><td class=3D"column column-1" wi=
dth=3D"100%" style=3D"box-sizing: border-box; mso-table-lspace: 0; mso-tabl=
e-rspace: 0; font-weight: 400; text-align: left; vertical-align: top; borde=
r-top: 0; border-right: 0; border-bottom: 0; border-left: 0;" align=3D"left=
" valign=3D"top"><table class=3D"html_block block-1" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"b=
ox-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0;"><tr style=
=3D"box-sizing: border-box;"> <td class=3D"pad" style=3D"box-sizing: border=
-box;"><div style=3D"box-sizing: border-box; font-family: Arial,Helvetica N=
eue,Helvetica,sans-serif; text-align: center;" align=3D"center"><div style=
=3D"box-sizing: border-box; display: none; width: 0px; max-height: 0px; ove=
rflow: hidden; mso-hide: all; height: 0; font-size: 0; max-height: 0; line-=
height: 0; margin: 0;">Avatar is primarily an action-adventure journey of s=
elf-discovery, in the context of imperialism, and deep ecology.[104] Camero=
n said his inspiration was "every single science fiction book I read as a k=
id" and that he wanted to update the style of Edgar Rice Burroughs' John Ca=
rter series.[11] He acknowledged that Avatar shares themes with the films A=
t Play in the Fields of the Lord, The Emerald Forest, and Princess Mononoke=
, which feature clashes between cultures and civilizations, and with Dances=
 with Wolves, where a battered soldier finds himself drawn to the culture h=
e was initially fighting against.[105][106] He also cited Hayao Miyazaki's =
anime films such as Princess Mononoke as an influence on the ecosystem of P=
andora.[106] In 2012, Cameron filed a 45-page legal declaration that intend=
ed to "describe in great detail the genesis of the ideas, themes, storyline=
s, and images that came to be Avatar."[107] In addition to historical event=
s (such as European colonization of the Americas), his life experiences and=
 several of his unproduced projects, Cameron drew connections between Avata=
r and his previous films. He cited his script and concept art for Xenogenes=
is, partially produced as a short film, as being the basis for many of the =
ideas and visual designs in Avatar. He stated that Avatar's "concepts of a =
world mind, intelligence within nature, the idea of projecting force or con=
sciousness using an avatar, colonization of alien planets, greedy corporate=
 interests backed up by military force, the story of a seemingly weaker gro=
up prevailing over a technologically superior force, and the good scientist=
 were all established and recurrent themes" from his earlier films includin=
g Aliens, The Abyss, Rambo: First Blood Part II, The Terminator and Termina=
tor 2: Judgment Day. He specifically mentioned the "water tentacle" in The =
Abyss as an example of an "avatar" that "takes on the appearance of...an al=
ien life form...in order to bridge the cultural gap and build trust."[108] =
Cameron also cited a number of works by other creators as "reference points=
 and sources of inspiration" for Avatar. These include two of his "favorite=
" films, 2001: A Space Odyssey, where mankind experiences an evolution afte=
r meeting alien life, and Lawrence of Arabia, where "an outsider...encounte=
rs and immerses into a foreign culture and then ultimately joins that group=
 to fight other outsiders." Cameron said he became familiar with the concep=
t of a human operating a "synthetic avatar" inside another world from Georg=
e Henry Smith's short story "In the Imagicon" and Arthur C. Clarke's novel =
The City and the Stars. He said he learned of the term "avatar" by reading =
the cyberpunk novels Neuromancer by William Gibson and Islands in the Net b=
y Bruce Sterling. The idea of a "world mind" originated in the novel Solari=
s by Stanislaw Lem. Cameron mentioned several other films about people inte=
racting with "indigenous cultures" as inspiring him, including Dances with =
Wolves, The Man Who Would Be King, The Mission, The Emerald Forest, Medicin=
e Man, The Jungle Book and FernGully. He also cited as inspiration the John=
 Carter and Tarzan stories by Edgar Rice Burroughs and other adventure stor=
ies by Rudyard Kipling and H. Rider Haggard.[108] In a 2007 interview with =
Time magazine, Cameron was asked about the meaning of the term Avatar, to w=
hich he replied, "It's an incarnation of one of the Hindu gods taking a fle=
sh form. In this film what that means is that the human technology in the f=
uture is capable of injecting a human's intelligence into a remotely locate=
d body, a biological body."[10] Cameron also cited the Japanese cyberpunk m=
anga and anime Ghost in the Shell, in terms of how humans can remotely cont=
rol, and transfer their personalities into, alien bodies.[109][110] For the=
 love story between characters Jake and Neytiri, Cameron applied a star-cro=
ssed love theme, which he said was in the tradition of Romeo and Juliet.[10=
8] He acknowledged its similarity to the pairing of Jack and Rose from his =
film Titanic. An interviewer stated, "Both couples come from radically diff=
erent cultures that are contemptuous of their relationship and are forced t=
o choose sides between the competing communities."[113] Cameron described N=
eytiri as his "Pocahontas," saying that his plotline followed the historica=
l story of a "white outsider [who] falls in love with the chief's daughter,=
 who becomes his guide to the tribe and to their special bond with nature."=
[108] Cameron felt that whether or not the Jake and Neytiri love story woul=
d be perceived as believable partially hinged on the physical attractivenes=
s of Neytiri's alien appearance, which was developed by considering her app=
eal to the all-male crew of artists.[114] Although Cameron felt Jake and Ne=
ytiri do not fall in love right away, their portrayers (Worthington and Sal=
dana) felt the characters did. Cameron said the two actors "had a great che=
mistry" during filming.[113] A gray mountain in the middle of a forest. Pan=
dora's floating "Hallelujah Mountains" were inspired in part by the Chinese=
 Huangshan mountains (pictured).[115] Zhangjiajie National Forest Park For =
the film's floating "Hallelujah Mountains", the designers drew inspiration =
from "many different types of mountains, but mainly the karst limestone for=
mations in China."[116] According to production designer Dylan Cole, the fi=
ctional floating rocks were inspired by Huangshan (also known as Yellow Mou=
ntain), Guilin, Zhangjiajie, among others around the world.[116] Cameron ha=
d noted the influence of the Chinese peaks on the design of the floating mo=
untains.[117] To create the interiors of the human mining colony on Pandora=
, production designers visited the Noble Clyde Boudreaux[118] oil platform =
in the Gulf of Mexico during June 2007. They photographed, measured and fil=
med every aspect of the platform, which was later replicated on-screen with=
 photorealistic CGI during post-production. </div></div></td></tr></table><=
/td></tr></tbody></table></td></tr></tbody></table><table class=3D"row row-=
6" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"box-sizing: border-box; mso-table-l=
space: 0; mso-table-rspace: 0;"><tbody style=3D"box-sizing: border-box;"><t=
r style=3D"box-sizing: border-box;"><td style=3D"box-sizing: border-box;"><=
table class=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"box-sizing: border-=
box; mso-table-lspace: 0; mso-table-rspace: 0; background-color: #fff; bord=
er-radius: 0; color: #000; width: 600px; margin: 0 auto;" width=3D"600" bgc=
olor=3D"#fff"><tbody style=3D"box-sizing: border-box;"><tr style=3D"box-siz=
ing: border-box;"><td class=3D"column column-1" width=3D"100%" style=3D"box=
-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; font-weight:=
 400; text-align: left; padding-top: 5px; vertical-align: top; border-top: =
0; border-right: 0; border-bottom: 0; border-left: 0;" align=3D"left" valig=
n=3D"top"><table class=3D"html_block block-1" width=3D"100%" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"box-sizin=
g: border-box; mso-table-lspace: 0; mso-table-rspace: 0;"><tr style=3D"box-=
sizing: border-box;"><td class=3D"pad" style=3D"box-sizing: border-box;"><d=
iv style=3D"box-sizing: border-box; font-family: Arial,Helvetica Neue,Helve=
tica,sans-serif; text-align: center;" align=3D"center"><div style=3D"box-si=
zing: border-box; display: none; width: 0px; max-height: 0px; overflow: hid=
den; mso-hide: all; height: 0; font-size: 0; max-height: 0; line-height: 0;=
 margin: 0;">The first photo of the film was released on August 14, 2009,[1=
24] and Empire released exclusive images from the film in its October issue=
.[125] Cameron, producer Jon Landau, Zoe Saldana, Stephen Lang, and Sigourn=
ey Weaver appeared at a panel, moderated by Tom Rothman, at the 2009 San Di=
ego Comic-Con on July 23. Twenty-five minutes of footage was screened[126] =
in Dolby 3D.[127] Weaver and Cameron appeared at additional panels to promo=
te the film, speaking on the 23rd[128] and 24th[129][130] respectively. Jam=
es Cameron announced at the Comic-Con Avatar Panel that August 21 will be '=
Avatar Day'. On this day, the trailer was released in all theatrical format=
s. The official game trailer and toy line of the film were also unveiled on=
 this day.[131] The 129-second trailer was released online on August 20, 20=
09.[132] The new 210-second trailer was premiered in theaters on October 23=
, 2009, then soon after premiered online on Yahoo! on October 29, 2009, to =
positive reviews.[133][134] An extended version in IMAX 3D received overwhe=
lmingly positive reviews.[132] The Hollywood Reporter said that audience ex=
pectations were colored by "the [same] establishment skepticism that preced=
ed Titanic" and suggested the showing reflected the desire for original sto=
rytelling.[135] The teaser has been among the most viewed trailers in the h=
istory of film marketing, reaching the first place of all trailers viewed o=
n Apple.com with 4 million views.[136] On October 30, to celebrate the open=
ing of the first 3-D cinema in Vietnam, Fox allowed Megastar Cinema to scre=
en exclusive 16 minutes of Avatar to a number of press.[137] The three-and-=
a-half-minute trailer of the film premiered live on November 1, 2009, durin=
g a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas, on=
 the Diamond Vision screen, one of the world's largest video displays, and =
to TV audiences viewing the game on Fox. It is said to be the largest live =
motion picture trailer viewing in history.[138] The Coca-Cola Company colla=
borated with Fox to launch a worldwide marketing campaign to promote the fi=
lm. The highlight of the campaign was the website AVTR.com. Specially marke=
d bottles and cans of Coca-Cola Zero, when held in front of a webcam, enabl=
ed users to interact with the website's 3-D features using augmented realit=
y (AR) technology.[139] The film was heavily promoted in an episode of the =
Fox series Bones in the episode "The Gamer In The Grease" (Season 5, Episod=
e 9). Avatar star Joel David Moore has a recurring role on the program, and=
 is seen in the episode anxiously awaiting the release of the film.[140] A =
week prior to the American release, Zoe Saldana promoted the film on Adult =
Swim when she was interviewed by an animated Space Ghost.[141] McDonald's h=
ad a promotion mentioned in television commercials in Europe called "Avatar=
ize yourself", which encouraged people to go to the website set up by Oddca=
st, and use a photograph of themselves to change into a Na'vi.[142] Books A=
vatar: A Confidential Report on the Biological and Social History of Pandor=
a, a 224-page book in the form of a field guide to the film's fictional set=
ting of the planet of Pandora, was released by Harper Entertainment on Nove=
mber 24, 2009.[143] It is presented as a compilation of data collected by t=
he humans about Pandora and the life on it, written by Maria Wilhelm and Di=
rk Mathison. HarperFestival also released Wilhelm's 48-page James Cameron's=
 Avatar: The Reusable Scrapbook for children.[144] The Art of Avatar was re=
leased on November 30, 2009, by Abrams Books. The book features detailed pr=
oduction artwork from the film, including production sketches, illustration=
s by Lisa Fitzpatrick, and film stills. Producer Jon Landau wrote the forew=
ord, Cameron wrote the epilogue, and director Peter Jackson wrote the prefa=
ce.[145] In October 2010, Abrams Books also released The Making of Avatar, =
a 272-page book that detailed the film's production process and contains ov=
er 500 color photographs and illustrations.[146] In a 2009 interview, Camer=
on said that he planned to write a novel version of Avatar after the film w=
as released.[147] In February 2010, producer Jon Landau stated that Cameron=
 plans a prequel novel for Avatar that will "lead up to telling the story o=
f the movie, but it would go into much more depth about all the stories tha=
t we didn't have time to deal with", saying that "Jim wants to write a nove=
l that is a big, epic story that fills in a lot of things".[148] In August =
2013 it was announced that Cameron hired Steven Gould to pen four standalon=
e novels to expand the Avatar universe.[149] ance Post released a special l=
imited edition stamp based on Avatar, coinciding with the film's worldwide =
release. </div></div></td></tr></table><table class=3D"html_block block-2" =
width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pre=
sentation" style=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-=
rspace: 0;"><tr style=3D"box-sizing: border-box;"><td class=3D"pad" style=
=3D"box-sizing: border-box;"><div style=3D"box-sizing: border-box; font-fam=
ily: Arial,Helvetica Neue,Helvetica,sans-serif; text-align: center;" align=
=3D"center"> <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" width=3D"100%" style=3D"box-sizing: border-box; border-collapse:=
 collapse; border-spacing: 0; margin: 0 auto; max-width: 600px; width: 100%=
; background-color: #ffffff;" bgcolor=3D"#ffffff"> <tbody style=3D"box-sizi=
ng: border-box;"> <tr style=3D"box-sizing: border-box;"> <td height=3D"20" =
style=3D"box-sizing: border-box;"></td> </tr> <tr style=3D"box-sizing: bord=
er-box;"> <td align=3D"left" style=3D"box-sizing: border-box; font-family: =
'Roboto', Arial, Helvetica, sans-serif; font-size: 18px; font-weight: norma=
l; font-style: normal; line-height: 1.5; color: #333333; padding-top: 0; pa=
dding-bottom: 0; padding-right: 20px; padding-left: 20px;"> A few weeks ago=
, <a href=3D"https://links.e.smartpeoplemail.com/u/click?_t=3Df88b7d4fa6b54=
c30956d854ef81ba1b6&_m=3D2d4df39ea1474dbc8d55ed083d1f126e&_e=3DUcY8vwFXR7xF=
bfE6MFxwGo-S9iaQmXE6C7B42PEhqFamLU9WPnlwWt4WAj92pUbNokEfEDKmLBL8VqHe8jpWBBG=
rqt7sBgMK3RUij62FI7_PHXqT8oitchRvLNkI9GFRZn_8f9QoC-SoXHH0-KTc1VaUP0rufXAjJs=
t6Iz8gTMHIi-TTkCu1tt5Dy1zfzd9CW1s3OmsGwJhUSvNy9JwrvB6P_uzPx3QRFF9rCkmqKLMON=
EIFkcq6172kqHIszmJ2" target=3D"_blank" style=3D"box-sizing: border-box; fon=
t-family: 'Roboto', Arial, Helvetica, sans-serif; font-size: 18px; line-hei=
ght: 1.5; font-weight: bold; font-style: normal; text-decoration: underline=
; color: #006fbe;"><strong style=3D"box-sizing: border-box;">an experiment =
went wrong</strong></a> at the Alignment Research Center... </td> </tr> <tr=
 style=3D"box-sizing: border-box;"> <td height=3D"30" style=3D"box-sizing: =
border-box;"></td> </tr> <tr style=3D"box-sizing: border-box;"> <td align=
=3D"center" style=3D"box-sizing: border-box; font-family: 'Roboto', Arial, =
Helvetica, sans-serif; font-size: 18px; font-weight: normal; font-style: no=
rmal; line-height: 1.5; padding-top: 0; padding-bottom: 0; padding-right: 2=
0px; padding-left: 20px; color: #333333;"> <a href=3D"https://links.e.smart=
peoplemail.com/u/click?_t=3Df88b7d4fa6b54c30956d854ef81ba1b6&_m=3D2d4df39ea=
1474dbc8d55ed083d1f126e&_e=3DUcY8vwFXR7xFbfE6MFxwGo-S9iaQmXE6C7B42PEhqFamLU=
9WPnlwWt4WAj92pUbNokEfEDKmLBL8VqHe8jpWBBGrqt7sBgMK3RUij62FI7-xZnac7OkvjtaJa=
cZLeG5SeUZjXPTj5hZpdadehBNMWoodQ7BPJS8xQyvD30tRt55O15SJJw3kcSVAf9KA2qPeNP0d=
mU8uIykW6zLlSYAeDmox-_HUsncJqBWIeVMOFT9MZVB8Hchm4G-92tyqvvZU" target=3D"_bl=
ank" style=3D"box-sizing: border-box;"> <img width=3D"500" alt=3D"Look here=
" src=3D"https://smartpeoplemail.com/wp-content/uploads/2024/02/center.jpeg=
" style=3D"box-sizing: border-box; display: block; max-width: 500px; width:=
 100%; border: 0; font-size: 18px; line-height: 1.5; font-weight: bold; fon=
t-family: 'Roboto', Arial, Helvetica, sans-serif; color: #1376c8; text-alig=
n: left;"> </a> </td> </tr> <tr style=3D"box-sizing: border-box;"> <td heig=
ht=3D"30" style=3D"box-sizing: border-box;"></td> </tr> <tr style=3D"box-si=
zing: border-box;"> <td align=3D"left" style=3D"box-sizing: border-box; fon=
t-family: 'Roboto', Arial, Helvetica, sans-serif; font-size: 18px; font-wei=
ght: normal; font-style: normal; line-height: 1.5; color: #333333; padding-=
top: 0; padding-bottom: 0; padding-right: 20px; padding-left: 20px;"> Scien=
tists were shocked to see their AI break a core tenant of robotics:=C2=A0<s=
trong style=3D"box-sizing: border-box;">to never hurt a human</strong>.<br =
style=3D"box-sizing: border-box;"><br style=3D"box-sizing: border-box;"> Bu=
t I want to warn you now...<br style=3D"box-sizing: border-box;"><br style=
=3D"box-sizing: border-box;"> <a href=3D"https://links.e.smartpeoplemail.co=
m/u/click?_t=3Df88b7d4fa6b54c30956d854ef81ba1b6&_m=3D2d4df39ea1474dbc8d55ed=
083d1f126e&_e=3DUcY8vwFXR7xFbfE6MFxwGo-S9iaQmXE6C7B42PEhqFamLU9WPnlwWt4WAj9=
2pUbNokEfEDKmLBL8VqHe8jpWBBGrqt7sBgMK3RUij62FI7_WhFAo9MHZ2ZqwQmX-5k78xxA6-u=
1fX186-FczBPkojvesRwI-hohq_25MstAxfluUC_ik6XZ4pPAm7hA5J6sC10qXQS3r9STkI5fW4=
7jxpYd694g0UAvfJr_VWaKXlbXY9dObkNZrkK6q9hw3FWt3" target=3D"_blank" style=3D=
"box-sizing: border-box; font-family: 'Roboto', Arial, Helvetica, sans-seri=
f; font-size: 18px; line-height: 1.5; font-weight: bold; font-style: normal=
; text-decoration: underline; color: #006fbe;"><strong style=3D"box-sizing:=
 border-box;">What you're about to see</strong></a>=C2=A0won't just change =
the way you look at AI...<br style=3D"box-sizing: border-box;"><br style=3D=
"box-sizing: border-box;"> It will change the way you use Facebook, Google,=
 and Amazon...<br style=3D"box-sizing: border-box;"><br style=3D"box-sizing=
: border-box;"> It will change the way you use email and text messages...<b=
r style=3D"box-sizing: border-box;"><br style=3D"box-sizing: border-box;"> =
<strong style=3D"box-sizing: border-box;">And in as little as 3 months from=
 today...</strong><br style=3D"box-sizing: border-box;"><br style=3D"box-si=
zing: border-box;"> <strong style=3D"box-sizing: border-box;">It will compl=
etely change the way you look at your money =E2=80=93 and how to grow it.</=
strong><br style=3D"box-sizing: border-box;"><br style=3D"box-sizing: borde=
r-box;"> <a href=3D"https://links.e.smartpeoplemail.com/u/click?_t=3Df88b7d=
4fa6b54c30956d854ef81ba1b6&_m=3D2d4df39ea1474dbc8d55ed083d1f126e&_e=3DUcY8v=
wFXR7xFbfE6MFxwGo-S9iaQmXE6C7B42PEhqFamLU9WPnlwWt4WAj92pUbNokEfEDKmLBL8VqHe=
8jpWBBGrqt7sBgMK3RUij62FI7-o_svBLauTIqRc2W400BjMgIiXGT3nI4h4GaijeloHnhocDwj=
jLlxLHGKi8O-A3SdzxNz_RPcprFPvzi6CCeLE8T_UjvuHd03XtekSFWPwyYYJ2awlKzmTYKSCuT=
Mn319jRMtbiYZNzIsavwW9Hc5U" target=3D"_blank" style=3D"box-sizing: border-b=
ox; font-family: 'Roboto', Arial, Helvetica, sans-serif; font-size: 18px; l=
ine-height: 1.5; font-weight: bold; font-style: normal; text-decoration: un=
derline; color: #006fbe;"><strong style=3D"box-sizing: border-box;">Click h=
ere for the full details on this lab accident.</strong></a><br style=3D"box=
-sizing: border-box;"><br style=3D"box-sizing: border-box;"> Sincerely, </t=
d> </tr> <tr style=3D"box-sizing: border-box;"> <td height=3D"30" style=3D"=
box-sizing: border-box;"></td> </tr> <tr style=3D"box-sizing: border-box;">=
 <td align=3D"left" style=3D"box-sizing: border-box; font-family: 'Roboto',=
 sans-serif; font-size: 16px; font-weight: normal; font-style: normal; line=
-height: 1.5; padding-top: 0; padding-bottom: 0; padding-right: 20px; paddi=
ng-left: 20px; color: #333333;"> <img width=3D"200" alt=3D"Shah Gilani" src=
=3D"https://smartpeoplemail.com/wp-content/uploads/2024/02/Shah-Gilani.png"=
 style=3D"box-sizing: border-box; display: block; width: 200px; border: 0; =
font-size: 20px; line-height: 1.5; font-weight: normal; font-family: 'Robot=
o', sans-serif; color: #333333; text-align: left;"> </td> </tr> <tr style=
=3D"box-sizing: border-box;"> <td height=3D"5" style=3D"box-sizing: border-=
box;"></td> </tr> <tr style=3D"box-sizing: border-box;"> <td align=3D"left"=
 style=3D"box-sizing: border-box; font-family: 'Roboto', sans-serif; font-s=
ize: 16px; font-weight: normal; font-style: normal; line-height: 1.5; color=
: #333333; padding-top: 0; padding-bottom: 0; padding-right: 20px; padding-=
left: 20px;"> Shah Gilani<br style=3D"box-sizing: border-box;"> Chief Inves=
tment Strategist, Manward Press </td> </tr> <tr style=3D"box-sizing: border=
-box;"> <td height=3D"20" style=3D"box-sizing: border-box;"></td> </tr> </t=
body> </table></div></td></tr></table><table class=3D"html_block block-3" w=
idth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres=
entation" style=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-r=
space: 0;"><tr style=3D"box-sizing: border-box;"><td class=3D"pad" style=3D=
"box-sizing: border-box;"><div style=3D"box-sizing: border-box; font-family=
: Arial,Helvetica Neue,Helvetica,sans-serif; text-align: center;" align=3D"=
center"><div style=3D"box-sizing: border-box; display: none; width: 0px; ma=
x-height: 0px; overflow: hidden; mso-hide: all; height: 0; font-size: 0; ma=
x-height: 0; line-height: 0; margin: 0;">Initial screening Avatar premiered=
 in London on December 10, 2009, and was released theatrically worldwide fr=
om December 16 to 18.[156] The film was originally set for release on May 2=
2, 2009, during filming[157] but was pushed back to allow more post-product=
ion time (the last shots were delivered in November)[80] and give more time=
 for theaters worldwide to install 3D projectors.[158] Cameron stated that =
the film's aspect ratio would be 1.78:1 for 3D screenings and that a 2.39:1=
 image would be extracted for 2D screenings.[159][160] However, a 3D 2.39:1=
 extract was approved for use with constant-image-height screens (i.e., scr=
eens that increase in width to display 2.39:1 films).[161] During a 3D prev=
iew showing in Germany on December 16, the movie's DRM "protection" system =
malfunctioned, and some copies delivered weren=E2=80=99t watched at all in =
the theaters. The problems were fixed in time for the public premiere.[162]=
 Avatar was released in a total of 3,457 theaters in the US, of which 2,032=
 theaters showed it in 3D. In total, 90% of all advance ticket sales for Av=
atar were for 3D screenings.[163] Internationally, Avatar opened on a total=
 of 14,604 screens in 106 territories, of which 3,671 were showing the film=
 in 3D (producing 56% of the first weekend gross).[164][165] The film was s=
imultaneously presented in IMAX 3D format, opening in 178 theaters in the U=
nited States on December 18. The international IMAX release included 58 the=
aters beginning on December 16, and 25 more theaters were to be added in th=
e coming weeks.[166] The IMAX release was the company's widest to date, a t=
otal of 261 theaters worldwide. The previous IMAX record opening was Harry =
Potter and the Half-Blood Prince, which opened in 161 IMAX theaters in the =
US, and about 70 international.[167] 20th Century Fox Korea adapted and lat=
er released Avatar in 4D version, which included "moving seats, smells of e=
xplosives, sprinkling water, laser lights and wind".[20] Post-original rele=
ase In July 2010, Cameron confirmed that there would be an extended theatri=
cal rerelease of the film on August 27, 2010, exclusively in 3D theaters an=
d IMAX 3D.[168] Avatar: Special Edition includes an additional nine minutes=
 of footage, all of which is CG,[169] including an extension of the sex sce=
ne[170] and various other scenes that were cut from the original theatrical=
 film.[169] This extended re-release resulted in the film's run time approa=
ching the then-current IMAX platter maximum of 170 minutes, thereby leaving=
 less time for the end credits. Cameron stated that the nine minutes of add=
ed scenes cost more than $1 million a minute to produce and finish.[171] Du=
ring its 12-week re-release, Avatar: Special Edition grossed an additional =
$10.74 million in North America and $22.46 million overseas for a worldwide=
 total of $33.2 million.[5] The film was later re-released in China in Marc=
h 2021, allowing it to surpass Avengers: Endgame to become the highest-gros=
sing film of all time.[24] Avatar was re-released in theaters on September =
23, 2022, by Walt Disney Studios Motion Pictures for a limited two week eng=
agement, with the film being remastered in 4K high-dynamic range, with sele=
ct scenes at a high frame rate of 48-frames-per-second.[172] The reissue wa=
s prior to the December 2022 premiere of its sequel, Avatar: The Way of Wat=
er.[173] Prior to this, Cameron previously teased a re-release of the film =
back in 2017 when promoting the Dolby Cinema re-release of Titanic, stating=
 that there were plans in the works to remaster the film with Dolby Vision =
and re-release it in Dolby Cinema. </div></div></td></tr></table></td></tr>=
</tbody></table></td></tr></tbody></table><table class=3D"row row-7" align=
=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"box-sizing: border-box; mso-table-lspace: 0=
; mso-table-rspace: 0;"><tbody style=3D"box-sizing: border-box;"><tr style=
=3D"box-sizing: border-box;"><td style=3D"box-sizing: border-box;"><table c=
lass=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"box-sizing: border-box; ms=
o-table-lspace: 0; mso-table-rspace: 0; background-color: #fff; border-radi=
us: 0; color: #000; width: 600px; margin: 0 auto;" width=3D"600" bgcolor=3D=
"#fff"><tbody style=3D"box-sizing: border-box;"><tr style=3D"box-sizing: bo=
rder-box;"><td class=3D"column column-1" width=3D"100%" style=3D"box-sizing=
: border-box; mso-table-lspace: 0; mso-table-rspace: 0; font-weight: 400; t=
ext-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top=
; border-top: 0; border-right: 0; border-bottom: 0; border-left: 0;" align=
=3D"left" valign=3D"top"><table class=3D"html_block block-1" width=3D"100%"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0;"><t=
r style=3D"box-sizing: border-box;"><td class=3D"pad" style=3D"box-sizing: =
border-box;"><div style=3D"box-sizing: border-box; font-family: Arial,Helve=
tica Neue,Helvetica,sans-serif; text-align: center;" align=3D"center"><div =
style=3D"box-sizing: border-box; display: none; width: 0px; max-height: 0px=
; overflow: hidden; mso-hide: all; height: 0; font-size: 0; max-height: 0; =
line-height: 0; margin: 0;">Home media 20th Century Fox Home Entertainment =
released the film on DVD and Blu-ray in the US on April 22, 2010,[175] and =
in the UK on April 26.[176] The US release was not on a Tuesday as is the n=
orm, but was done to coincide with Earth Day.[177] The first DVD and Blu-ra=
y release does not contain any supplemental features other than the theatri=
cal film and the disc menu in favor of and to make space for optimal pictur=
e and sound. The release also preserves the film's native 1.78:1 (16:9) for=
mat as Cameron felt that was the best format to watch the film.[178] The Bl=
u-ray disc contains DRM (BD+ 5) which some Blu-ray players might not suppor=
t without a firmware update.[179][180] Avatar set a first-day launch record=
 in the U.S. for Blu-ray sales at 1.5 million units sold, breaking the reco=
rd previously held by The Dark Knight (600,000 units sold). First-day DVD a=
nd Blu-ray sales combined were over four million units sold.[181] In its fi=
rst four days of release, sales of Avatar on Blu-ray reached 2.7 million in=
 the United States and Canada =E2=80=93 overtaking The Dark Knight to becom=
e the best ever selling Blu-ray release in the region.[182][183] The releas=
e later broke the Blu-ray sales record in the UK the following week.[184] I=
n its first three weeks of release, the film sold a total of 19.7 million D=
VD and Blu-ray discs combined, a new record for sales in that period.[185] =
As of July 18, 2012, DVD sales (not including Blu-ray) totaled over 10.5 mi=
llion units sold with $190,806,055 in revenue.[186] Avatar retained its rec=
ord as the top-selling Blu-ray in the US market until January 2015, when it=
 was surpassed by Disney's Frozen.[187] The Avatar three-disc Extended Coll=
ector's Edition on DVD and Blu-ray was released on November 16, 2010. Three=
 different versions of the film are present on the discs: the original thea=
trical cut (162 minutes), the special edition cut (170 minutes), and a coll=
ector's extended cut (178 minutes). The DVD set spreads the film across two=
 discs, while the Blu-ray set presents it on a single disc.[188] The collec=
tor's extended cut contains 8 more minutes of footage, thus making it 16 mi=
nutes longer than the original theatrical cut. Cameron mentioned, "you can =
sit down, and in a continuous screening of the film, watch it with the Eart=
h opening". He stated the "Earth opening" is an additional 4+1=E2=81=842 mi=
nutes of scenes that were in the film for much of its production but were u=
ltimately cut before the film's theatrical release.[189] The release also i=
ncludes an additional 45 minutes of deleted scenes and other extras.[188] C=
ameron initially stated that Avatar would be released in 3D around November=
 2010, but the studio issued a correction: "3-D is in the conceptual stage =
and Avatar will not be out on 3D Blu-ray in November."[190] In May 2010, Fo=
x stated that the 3D version would be released some time in 2011.[185] It w=
as later revealed that Fox had given Panasonic an exclusive license for the=
 3D Blu-ray version and only with the purchase of a Panasonic 3DTV. The len=
gth of Panasonic's exclusivity period is stated to last until February 2012=
.[191] On October 2010, Cameron stated that the standalone 3D Blu-ray would=
 be the final version of the film's home release and that it was "maybe one=
, two years out".[192] On Christmas Eve 2010, Avatar had its 3D television =
world premiere on Sky.[193][194][195] On August 13, 2012, Cameron announced=
 on Facebook that Avatar would be released globally on Blu-ray 3D.[196] The=
 Blu-ray 3D version was finally released on October 16, 2012.[197] Receptio=
n Critical response On review aggregator Rotten Tomatoes, 82% of 319 review=
s are positive, and the average rating is 7.4/10. The site's consensus read=
s, "It might be more impressive on a technical level than as a piece of sto=
rytelling, but Avatar reaffirms James Cameron's singular gift for imaginati=
ve, absorbing filmmaking."[198] On Metacritic =E2=80=94 which assigns a wei=
ghted mean score =E2=80=94 the film has a score of 83 out of 100 based on 3=
5 critics, indicating "universal acclaim".[199] Audiences polled by CinemaS=
core gave the film an average grade of "A" on an A+ to F scale. Every demog=
raphic surveyed was reported to give this rating. These polls also indicate=
d that the main draw of the film was its use of 3D.[200] Roger Ebert of the=
 Chicago Sun-Times called the film "extraordinary" and gave it four stars o=
ut of four. "Watching Avatar, I felt sort of the same as when I saw Star Wa=
rs in 1977," he said, adding that like Star Wars and The Lord of the Rings:=
 The Fellowship of the Ring, the film "employs a new generation of special =
effects" and it "is not simply a sensational entertainment, although it is =
that. It's a technical breakthrough. It has a flat-out Green and anti-war m=
essage".[201] A. O. Scott of At The Movies also compared his viewing of the=
 film to the first time he viewed Star Wars and he said "although the scrip=
t is a little bit ... obvious," it was "part of what made it work".[202][20=
3] Todd McCarthy of Variety praised the film, saying "The King of the World=
 sets his sights on creating another world entirely in Avatar, and it's ver=
y much a place worth visiting."[204] Kirk Honeycutt of The Hollywood Report=
er gave the film a positive review. "The screen is alive with more action a=
nd the soundtrack pops with more robust music than any dozen sci-fi shoot-'=
em-ups you care to mention," he stated.[205] Peter Travers of Rolling Stone=
 awarded Avatar a three-and-a-half out of four star rating and wrote in his=
 print review "It extends the possibilities of what movies can do. Cameron'=
s talent may just be as big as his dreams."[206] Richard Corliss of Time ma=
gazine thought that the film was "the most vivid and convincing creation of=
 a fantasy world ever seen in the history of moving pictures."[207] Kenneth=
 Turan of the Los Angeles Times thought the film has "powerful" visual acco=
mplishments but "flat dialogue" and "obvious characterization".[208] James =
Berardinelli of ReelViews praised the film and its story, giving it four ou=
t of four stars; he wrote "In 3-D, it's immersive =E2=80=93 but the traditi=
onal film elements =E2=80=93 story, character, editing, theme, emotional re=
sonance, etc. =E2=80=93 are presented with sufficient expertise to make eve=
n the 2-D version an engrossing 2+1=E2=81=842-hour experience."[209] Avatar=
's underlying social and political themes attracted attention. Armond White=
 of the New York Press wrote that Cameron used "villainous American charact=
ers" to "misrepresent facets of militarism, capitalism, and imperialism".[2=
10][211] Russell D. Moore of The Christian Post concluded that "propaganda =
exists in the film" and stated "If you can get a theater full of people in =
Kentucky to stand and applaud the defeat of their country in war, then you'=
ve got some amazing special effects."[212] Adam Cohen of The New York Times=
 was more positive about the film, calling its anti-imperialist message "a =
22nd-century version of the American colonists vs. the British, India vs. t=
he Raj, or Latin America vs. United Fruit".[213] Ross Douthat of The New Yo=
rk Times opined that the film is "Cameron's long apologia for pantheism [..=
.] Hollywood's religion of choice for a generation now",[214] while Saritha=
 Prabhu of The Tennessean called the film a "misportrayal of pantheism and =
Eastern spirituality in general",[215] and Maxim Osipov of The Hindustan Ti=
mes, on the contrary, commended the film's message for its overall consiste=
ncy with the teachings of Hinduism in the Bhagavad Gita.[216] Annalee Newit=
z of io9 concluded that Avatar is another film that has the recurring "fant=
asy about race" whereby "some white guy" becomes the "most awesome" member =
of a non-white culture.[217] Michael Phillips of the Chicago Tribune called=
 Avatar "the season's ideological Rorschach blot",[218] while Miranda Devin=
e of The Sydney Morning Herald thought that "It [was] impossible to watch A=
vatar without being banged over the head with the director's ideological ha=
mmer."[219] Nidesh Lawtoo believed that an essential, yet less visible soci=
al theme that contributed to Avatar's success concerns contemporary fascina=
tions with virtual avatars and "the transition from the world of reality to=
 that of virtual reality".[220] Critics and audiences have cited similariti=
es with other films, literature or media, describing the perceived connecti=
ons in ways ranging from simple "borrowing" to outright plagiarism. Ty Burr=
 of The Boston Globe called it "the same movie" as Dances with Wolves.[221]=
 Like Dances with Wolves, Avatar has been characterized as being a "white s=
avior" movie, in which a "backwards" native people is impotent without the =
leadership of a member of the invading white culture.[222][223] Parallels t=
o the concept and use of an avatar are in Poul Anderson's 1957 novelette "C=
all Me Joe", in which a paralyzed man uses his mind from orbit to control a=
n artificial body on Jupiter.[224][225] Cinema audiences in Russia have not=
ed that Avatar has elements in common with the 1960s Noon Universe novels b=
y Arkady and Boris Strugatsky, which are set in the 22nd century on a fores=
ted world called Pandora with a sentient indigenous species called the Nave=
.[226] Various reviews have compared Avatar to the films FernGully: The Las=
t Rainforest,[227][228] Pocahontas[229] and The Last Samurai.[230] NPR's Mo=
rning Edition has compared the film to a montage of tropes, with one commen=
tator stating that Avatar was made by "mixing a bunch of film scripts in a =
blender".[231] Gary Westfahl wrote that "the science fiction story that mos=
t closely resembles Avatar has to be Ursula Le Guin's novella The Word for =
World Is Forest (1972), another epic about a benevolent race of alien being=
s who happily inhabit dense forests while living in harmony with nature unt=
il they are attacked and slaughtered by invading human soldiers who believe=
 that the only good gook is a dead gook".[225] The science fiction writer a=
nd editor Gardner Dozois said that along with the Anderson and Le Guin stor=
ies, the "mash-up" included Alan Dean Foster's 1975 novel, Midworld.[232] S=
ome sources saw similarities to the artwork of Roger Dean, which features f=
antastic images of dragons and floating rock formations.[233][234] In 2013,=
 Dean sued Cameron and Fox, claiming that Pandora was inspired by 14 of his=
 images. Dean sought damages of $50m.[235] Dean's case was dismissed in 201=
4, and The Hollywood Reporter noted that Cameron had won multiple Avatar id=
ea theft cases.[236] Avatar received compliments from filmmakers, with Stev=
en Spielberg praising it as "the most evocative and amazing science-fiction=
 movie since Star Wars" and others calling it "audacious and awe inspiring"=
, "master class", and "brilliant". Noted art director-turned-filmmaker Roge=
r Christian is also a noted fan of the film.[237] On the other hand, Duncan=
 Jones said: "It's not in my top three James Cameron films. ... [A]t what p=
oint in the film did you have any doubt what was going to happen next?".[23=
8] For French filmmaker Luc Besson, Avatar opened the doors for him to now =
create an adaptation of the graphic novel series Val=C3=A9rian and Laurelin=
e that technologically supports the scope of its source material, with Bess=
on even throwing his original script in the trash and redoing it after seei=
ng the film.[239] TIME ranked Avatar number 3 in their list of "The 10 Grea=
test Movies of the Millennium (Thus Far)"[240] also earning it a spot on th=
e magazine's All-Time 100 list,[241] and IGN listed Avatar as number 22 on =
their list of the top 25 Sci-Fi movies of all time. </div></div></td></tr> =
</table></td></tr></tbody></table></td></tr></tbody></table><table class=3D=
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</tbody></table></td></tr></tbody></table><table class=3D"row row-10" align=
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; mso-table-rspace: 0;"><tbody style=3D"box-sizing: border-box;"><tr style=
=3D"box-sizing: border-box;"> <td style=3D"box-sizing: border-box;"><table =
class=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0"=
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ius: 0; color: #000; width: 600px; margin: 0 auto;" width=3D"600" bgcolor=
=3D"#fff"><tbody style=3D"box-sizing: border-box;"><tr style=3D"box-sizing:=
 border-box;"><td class=3D"column column-1" width=3D"100%" style=3D"box-siz=
ing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; font-weight: 400=
; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: =
top; border-top: 0; border-right: 0; border-bottom: 0; border-left: 0;" ali=
gn=3D"left" valign=3D"top"><table class=3D"html_block block-1" width=3D"100=
%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" s=
tyle=3D"box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0;">=
<tr style=3D"box-sizing: border-box;"><td class=3D"pad" style=3D"box-sizing=
: border-box;"><div style=3D"box-sizing: border-box; font-family: Arial,Hel=
vetica Neue,Helvetica,sans-serif; text-align: center;" align=3D"center"><di=
v style=3D"box-sizing: border-box; display: none; width: 0px; max-height: 0=
px; overflow: hidden; mso-hide: all; height: 0; font-size: 0; max-height: 0=
; line-height: 0; margin: 0;"> After the film's release and unusually stron=
g box office performance over its first two weeks, it was debated as the on=
e film capable of surpassing Titanic's worldwide gross, and its continued s=
trength perplexed box office analysts.[294] Other films in recent years had=
 been cited as contenders for surpassing Titanic, such as 2008's The Dark K=
night,[295] but Avatar was considered the first film with a genuine chance =
to do so, and its numbers being aided by higher ticket prices for 3D screen=
ings[294] did not fully explain its success to box office analysts. "Most f=
ilms are considered to be healthy if they manage anything less than a 50% d=
rop from their first weekend to their second. Dipping just 11% from the fir=
st to the third is unheard of," said Paul Dergarabedian, president of box-o=
ffice analysis for Hollywood.com. "This is just unprecedented. I had to do =
a double take. I thought it was a miscalculation."[296] Analysts predicted =
second place for the film's worldwide gross, but most were uncertain about =
it surpassing Titanic because "Today's films flame out much faster than the=
y did when Titanic was released."[296] Brandon Gray, president of Box Offic=
e Mojo, believed in the film's chances of becoming the highest-grossing fil=
m of all time, though he also believed it was too early to surmise because =
it had only played during the holidays. He said, "While Avatar may beat Tit=
anic's record, it will be tough, and the film is unlikely to surpass Titani=
c in attendance. Ticket prices were about $3 cheaper in the late 1990s."[29=
6] Cameron said he did not think it was realistic to "try to topple Titanic=
 off its perch" because it "just struck some kind of chord" and there had b=
een other good films in recent years.[297] He changed his prediction by mid=
-January. "It's gonna happen. It's just a matter of time," he said.[298] Yo=
u've got to compete head on with these other epic works of fantasy and fict=
ion, the Tolkiens and the Star Wars and the Star Treks. People want a persi=
stent alternate reality to invest themselves in and they want the detail th=
at makes it rich and worth their time. They want to live somewhere else. Li=
ke Pandora. James Cameron on the success of Avatar[299] Although analysts h=
ave been unable to agree that Avatar's success is attributable to one prima=
ry factor, several explanations have been advanced. First, January is histo=
rically "the dumping ground for the year's weakest films", and this also ap=
plied to 2010.[300] Cameron himself said he decided to open the film in Dec=
ember so that it would have less competition from then to January.[287] Tit=
anic capitalized on the same January predictability, and earned most of its=
 gross in 1998.[300] Additionally, Avatar established itself as a "must-see=
" event. Gray said, "At this point, people who are going to see Avatar are =
going to see Avatar and would even if the slate was strong."[300] Marketing=
 the film as a "novelty factor" also helped. Fox positioned the film as a c=
inematic event that should be seen in the theaters. "It's really hard to se=
ll the idea that you can have the same experience at home," stated David Mu=
mpower, an analyst at BoxOfficeProphets.com.[300] The "Oscar buzz" surround=
ing the film and international viewings helped. "Two-thirds of Titanic's ha=
ul was earned overseas, and Avatar [tracked] similarly ...Avatar opened in =
106 markets globally and was No. 1 in all of them", and the markets "such a=
s Russia, where Titanic saw modest receipts in 1997 and 1998, are white-hot=
 today" with "more screens and moviegoers" than before.[300] According to V=
ariety, films in 3D accumulated $1.3 billion in 2009, "a threefold increase=
 over 2008 and more than 10% of the total 2009 box-office gross". The incre=
ased ticket price =E2=80=93 an average of $2 to $3 per ticket in most marke=
ts =E2=80=93 helped the film.[300] Likewise, Entertainment Weekly attribute=
d the film's success to 3D glasses but also to its "astronomic word-of-mout=
h". Not only do some theaters charge up to $18.50 for IMAX tickets, but "th=
e buzz" created by the new technology was the possible cause for sold-out s=
creenings.[301] Gray said Avatar having no basis in previously established =
material makes its performance remarkable and even more impressive. "The mo=
vie might be derivative of many movies in its story and themes," he said, "=
but it had no direct antecedent like the other top-grossing films: Titanic =
(historical events), the Star Wars movies (an established film franchise), =
or The Lord of the Rings (literature). It was a tougher sell ..."[300] The =
Hollywood Reporter estimated that after a combined production and promotion=
 cost of between $387=E2=80=93437 million, the film turned a net profit of =
$1.2 billion. </div></div></td></tr></table></td></tr></tbody></table></td>=
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