Envelope-to: info@sterlingcal.com
Delivery-date: Fri, 17 Jun 2022 14:44:03 -0500
Date: Fri, 17 Jun 2022 15:43:45 -0400 (EDT)
From: BDX <info@thebdx.com>
To: info@sterlingcal.com
Message-ID: <2111748664.20014898.1655495025107.JavaMail.cloud@p2-mta-0203.p2.messagegears.net>
Subject: The Spring That Never Happened, Builder Succeeds With Online Design
 Center & More...
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[http://learn.thebdx.com]
[https://bdxsummit.com/registration/]
[https://learn.thebdx.com/visuals-tours-interactive/create-excitement-and-r=
educe-stress-during-the-home-buying-process-with-visualized-scenes-and-the-=
compare-feature]
Create Excitement and Reduce Stress During The Home Buying Process With Vis=
ualized Scenes and The Compare Feature
=C2=A0
Buying a new home is one of the most exciting purchases most people will ma=
ke in their lives. As a home builder, it=E2=80=99s important as you are pla=
nning your technology and marketing strategy to put yourself in your buyer=
=E2=80=99s shoes every step of the way during their shopping and buying jou=
rney. With so many choices and decisions that a buyer needs to make, how do=
 you make the process stress-free and even fun? One solution is to use inte=
ractive room visualizers (ideally as part of your online design center) to =
create a memorable experience.
Read Article [https://learn.thebdx.com/visuals-tours-interactive/create-exc=
itement-and-reduce-stress-during-the-home-buying-process-with-visualized-sc=
enes-and-the-compare-feature]
[https://learn.thebdx.com/visual-content/12-video-interactive-element-ideas=
-]
12 Video and Interactive Element Ideas
=C2=A0
The key to conversion is engagement and we've got 12 video and interactive =
element ideas for you that will be sure to dazzle home shoppers on your web=
site. Each one of these ideas will increase dwell time and will improve you=
r odds of converting them to a sale.=C2=A0
Read Article [https://learn.thebdx.com/visual-content/12-video-interactive-=
element-ideas-]
[https://learn.thebdx.com/bdx-blog/the-byte-6-10-22]
5 Steps to Make Content Updates a Breeze
=C2=A0
A thoughtful way to streamline content is to reuse and revise old content. =
But, instead of looking backward with a strenuous content audit, prep in ad=
vance.=C2=A0
=C2=A0
5 Tips for Website Keywords
=C2=A0
SEO is vital to your website=E2=80=99s performance. Targeting the right key=
words can help optimize your website=E2=80=99s content and increase the cha=
nce for your niche audience to find your business online.
=C2=A0
A Guide To Marketing GIFS
=C2=A0
GIFs are an excellent way to grab your audience=E2=80=99s attention in the =
fast-paced social feed.
=C2=A0
CTV is Dominating Digital Video Spend
=C2=A0
According to Insider Intelligencer=E2=80=99s eMarketer, CTV =E2=80=9Cad spe=
nding will grow 34.6% to reach $6.41 billion, this year =E2=80=93 marking t=
he first time that CTV will account for more than two-thirds of upfront dig=
ital video spend.=E2=80=9D CTV Ads, such as BDX=E2=80=99s=C2=A0NewHomeSmart=
 TV [https://learn.thebdx.com/listings-advertising/newhomesmart-tv-from-bdx=
]=C2=A0that connects with new home shoppers, are a powerful tool to reach y=
our customers on their connected devices.=C2=A0=C2=A0
=C2=A0
Are Bees Now Legally Categorized as Fish?=C2=A0
=C2=A0
Three conservation groups went to court in California to challenge that bee=
s could legally be classified as fish under state law to protect an endange=
red species of bees. Yes, you heard that right. And the craziest thing is t=
hat they won the trial.
Read Article [https://learn.thebdx.com/bdx-blog/the-byte-6-10-22]
[https://learn.thebdx.com/visual-content/a-different-kind-of-visualizer]
[https://learn.thebdx.com/online-design-experiences/envision-style-take-hom=
e-shoppers-on-a-visual-journey]
[https://learn.thebdx.com/ultimate-website-experience/website-image-check-l=
ist]
THANK YOU TO OUR SPONSORS
[https://www.heatnglo.com/]
[https://www.moen.com/]
[https://www.facebook.com/thebdx]
[https://www.twitter.com/the_bdx]
[https://www.linkedin.com/company/builders-digital-experience-llc/]
[https://www.instagram.com/the_bdx/]
[https://www.youtube.com/user/TheBDXChannel]
[https://learn.thebdx.com/]
BDX
11900 RR 620 North
Austin, TX 78750
www.thebdx.com
=C2=A0
Click here [http://link.thebdx.com/uu/3/eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN=
0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyND=
AxYi1lZTM1OGQyYmViNzA0OWQwOWJhNWI0NWJhZDcxODFhMCIsInJxIjoiMDItYjIyMTY4LTdiN=
jc2MTM0NDAzZTQ1Nzg5Njc4MTA0OWZhNjZmMjZhIiwicGgiOm51bGwsIm0iOmZhbHNlfQ/-fyHx=
M39pU6i_vIn0Ql5Pg] to unsubscribe or to change your Subscription Preference=
s.=C2=A0
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le=3D"http://learn.thebdx.com" target=3D"_blank"   cdlinkrefid=3D"18" ><img=
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=3D"133" width=3D"600" style=3D"vertical-align: middle;" src=3D"https://fil=
e-us.clickdimensions.com/builderhomesitecom-as6gq/files/eh-digitaldigest-10=
20_900x200.jpg"  alt=3D"The ultimate resource for builders" title=3D"The ul=
timate resource for builders"  /></a>
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tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"560px" sty=
le=3D"table-layout: fixed; width: 560px;" >
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                                <td width=3D"560" class=3D"stack-column-cen=
ter image-block-container" style=3D"vertical-align: top; text-align: center=
;   padding-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right=
: 0px;">
                                     <a href=3D"http://link.thebdx.com/c/7/=
eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODV=
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ifQ/wfn0z42hmQ9RPkDryatcDw" name=3D"{%22UrlIdOffset%22%3A1}" title=3D"https=
://learn.thebdx.com/bdx-blog/the-spring-that-never-happened" target=3D"_bla=
nk"   cdlinkrefidmso=3D"22" ><img class=3D"center-on-narrow cd-image" heigh=
t=3D"318" width=3D"560" style=3D"vertical-align: middle;" src=3D"https://fi=
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text-align: center;   padding-top: 0px; padding-bottom: 0px; padding-left: =
0px; padding-right: 0px;">
                             <a href=3D"http://link.thebdx.com/c/7/eyJhaSI6=
MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI=
2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi1lZTM1OGQyYmViNzA0OWQwOWJhNWI0NWJhZDcxODFhMC=
IsInJxIjoiMDItYjIyMTY4LTdiNjc2MTM0NDAzZTQ1Nzg5Njc4MTA0OWZhNjZmMjZhIiwicGgiO=
m51bGwsIm0iOmZhbHNlLCJ1aSI6IjUiLCJ1biI6IiIsInUiOiJodHRwczovL2xlYXJuLnRoZWJk=
eC5jb20vYmR4LWJsb2cvdGhlLXNwcmluZy10aGF0LW5ldmVyLWhhcHBlbmVkP19jbGRlZT1FSDh=
lWkRHVlc0al92QWdDNlplYWlPU3gyblpOUUJPYkIwSDUtVGhvZTVwYnRJam5Vay1sZ2xqb0NWaX=
BzaUlJJnJlY2lwaWVudGlkPWxlYWQtODg1ZDc1NjZiNjM0ZTkxMWE5ODEwMDBkM2EzMjQwMWItZ=
WUzNThkMmJlYjcwNDlkMDliYTViNDViYWQ3MTgxYTAmZXNpZD1hNzUzNmJiMS0zMWVjLWVjMTEt=
YmIzZC0wMDBkM2E1Y2JjOGIifQ/ifZ2XSKDKR37OCOf4DNJPQ"  title=3D"https://learn.=
thebdx.com/bdx-blog/the-spring-that-never-happened" target=3D"_blank"   cdl=
inkrefid=3D"22" ><img class=3D"center-on-narrow cd-image image-3f16c4cbbd41=
 no-img-edit" height=3D"318" width=3D"560" style=3D"vertical-align: middle;=
" src=3D"https://file-us.clickdimensions.com/builderhomesitecom-as6gq/files=
/web-assets-blog-thespringthatneverhappened-0622-emailheader-100.jpg"  /></=
a>
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                           <td width=3D"520" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
span style=3D"font-size:14px"><strong>This spring, the drama wasn=E2=80=99t=
 limited to movie releases or the latest Netflix series. The building indus=
try was full of its own suspense and surprise.</strong></span></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none"><span style=3D"color:#000000"><span style=3D"font-=
family:Arial"><span style=3D"font-size:11pt">=C2=A0</span></span></span></p=
>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none">Geoffrey Chaucer once said, =E2=80=9CAll good thin=
gs must come to an end.=E2=80=9D While demand for new homes still exists, t=
he good times we=E2=80=99ve experienced over the past two years are waning =
in what industry experts are calling, =E2=80=9CThe Spring That Never Happen=
ed.=E2=80=9D We=E2=80=99ve been steadily tracking a decline in new home Goo=
gle search traffic since the beginning of February. Historically spring sal=
es accelerate through May and carry most builders through the summer months=
. We did not see this seasonality in Google searches this year and most bui=
lders have reported similar slowdowns in traffic to their site.</p>
</td>
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lor:#000; word-wrap: break-word !important; white-space: normal;
                           padding-top: 10px; padding-bottom: 10px; padding=
-left: 20px; padding-right: 20px; text-align: center;">
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op" style=3D"padding: 13px; color:
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ak-word !important; white-space: normal; box-sizing: content-box; text-alig=
n: center;
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or: #9620e9;
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e #000;border-radius:10px;
                                                             max-width: 490=
px;">
                                                               <p align=3D"=
center" style=3D"font-family: Arial; color: #ffffff; text-align:center; fon=
t-size:20px;"><a class=3D"button-link" href=3D"http://link.thebdx.com/c/7/e=
yJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVk=
NzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi1lZTM1OGQyYmViNzA0OWQwOWJhNWI0NWJhZDc=
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wicGgiOm51bGwsIm0iOmZhbHNlLCJ1aSI6IjYiLCJ1biI6IiU3QiUyNTIyVXJsSWRPZmZzZXQlM=
jUyMiUyNTNBMSU3RCIsInUiOiJodHRwczovL2xlYXJuLnRoZWJkeC5jb20vYmR4LWJsb2cvdGhl=
LXNwcmluZy10aGF0LW5ldmVyLWhhcHBlbmVkP19jbGRlZT1FSDhlWkRHVlc0al92QWdDNlplYWl=
PU3gyblpOUUJPYkIwSDUtVGhvZTVwYnRJam5Vay1sZ2xqb0NWaXBzaUlJJnJlY2lwaWVudGlkPW=
xlYWQtODg1ZDc1NjZiNjM0ZTkxMWE5ODEwMDBkM2EzMjQwMWItZWUzNThkMmJlYjcwNDlkMDliY=
TViNDViYWQ3MTgxYTAmZXNpZD1hNzUzNmJiMS0zMWVjLWVjMTEtYmIzZC0wMDBkM2E1Y2JjOGIi=
fQ/bA1NVmSImmQJwGVJ6O34yw" target=3D"_blank"
                     name=3D"{%22UrlIdOffset%22%3A1}"  cdlinkrefidmso=3D"24=
"  style=3D"text-decoration: none; color:#fff; font-family: Arial;
                     font-weight: normal; display: inline-block;">Read Arti=
cle</a></p>
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if]-->
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joibGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi1lZTM1OGQyYmViNzA0OWQw=
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                                     <a href=3D"http://link.thebdx.com/c/7/=
eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODV=
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t%22%3A1}" title=3D"https://learn.thebdx.com/envision/ward-communities-choo=
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iciencies" target=3D"_blank"   cdlinkrefidmso=3D"28" ><img class=3D"center-=
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iddle;" src=3D"https://file-us.clickdimensions.com/builderhomesitecom-as6gq=
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MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI=
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th:20px; min-width:20px; vertical-align:top;" class=3D"stack-column">
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px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
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tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"20px" styl=
e=3D"table-layout: fixed; width: 20px;" >
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                                                           =20
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                              </div><!--[if mso]></td><![endif]--><!--[if m=
so]><td align=3D"left" valign=3D"top" width=3D"270px"><![endif]--><div styl=
e=3D"overflow: visible!important; display: inline-block; width:270px; max-w=
idth:270px; min-width:270px; vertical-align:top;" class=3D"stack-column">
                                    <table role=3D"presentation"  cellspaci=
ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
                                        <tbody>
                                            <tr>
                                                <td style=3D"padding-top: 0=
px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
                                                    <table role=3D"presenta=
tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"270px" sty=
le=3D"table-layout: fixed; width: 270px;" >
                                                        <tbody>
                                                            <tr>
                           <td width=3D"230" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
strong>Ward Communities Chooses Envision Online Design Center To Elevate Cu=
stomer Experience & Create Efficiencies</strong></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none"><strong><span style=3D"color:#000000"><span style=
=3D"font-size:12px"><span style=3D"font-family:Arial">=C2=A0</span></span><=
/span></strong></p>

<p style=3D"margin-left:0in; margin-right:0in;font-family:Arial;font-size:1=
2px;color:#000000;letter-spacing:0px;line-height:normal;text-align:left;mar=
gin:0;word-wrap:break-word !important;font-weight:normal;font-style:normal;=
text-decoration: none">Ward Communities is the latest builder to use the En=
vision Online Design Center as part of their marketing, client experience, =
and operations strategies. According to Katie Dascanio, Design Center and S=
ales Manager at Ward Communities, the Baltimore, Maryland based builder sel=
ected Envision because of the: customer experience benefits; and the effici=
ency it creates for the Builder and client alike =E2=80=93 saving time, mon=
ey and eliminating frustration.</p>
</td>
                     </tr><tr>
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"
                          style=3D"box-sizing: border-box;white-space: norm=
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lor:#000; word-wrap: break-word !important; white-space: normal;
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eft: 20px; padding-right: 20px; text-align: center;">
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op" style=3D"padding: 13px; color:
                                                             font-weight: n=
ormal; word-wrap: break-word !important;
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ak-word !important; white-space: normal; box-sizing: content-box; text-alig=
n: center;
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or: #9620e9;
                                                             border:2px non=
e #000;border-radius:10px;
                                                             max-width: 200=
px;">
                                                               <p align=3D"=
center" style=3D"font-family: Arial; color: #ffffff; text-align:center; fon=
t-size:20px;"><a class=3D"button-link" href=3D"http://link.thebdx.com/c/7/e=
yJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVk=
NzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi1lZTM1OGQyYmViNzA0OWQwOWJhNWI0NWJhZDc=
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xLWJiM2QtMDAwZDNhNWNiYzhiIn0/kiC1ccEGCO062-dgCZNRqg" target=3D"_blank"
                     name=3D"{%22UrlIdOffset%22%3A1}"  cdlinkrefidmso=3D"30=
"  style=3D"text-decoration: none; color:#fff; font-family: Arial;
                     font-weight: normal; display: inline-block;">Read Arti=
cle</a></p>
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if]-->
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CHyU_299ajrue0Da38npVA" target=3D"_blank"  cdlinkrefid=3D"30" >
     <span class=3D"button-text" style=3D"display: inline-block; vertical-a=
lign: middle; padding: 13px; font-size: 20px;
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; box-sizing: content-box; text-align: center;
                             background-color: #9620e9;
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ter;font-family:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-=
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ont-style:normal;text-decoration: none"><strong><span style=3D"color:null">=
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                                     <a href=3D"http://link.thebdx.com/c/7/=
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                          <!-- Email Section : END -->
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 width=3D"100%" style=3D" ">
                            <!-- Email Section : BEGIN -->
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                                                           =20
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